I sold my blog network in July for a considerable sum. That I brought in several thousand dollars each month in blog advertising revenue helped me to get such a sweet deal on the sale. When I owned the blog, it was quite obvious that the blog was heavily monetized and I made no apology. As far as I’m concerned, if a blogger delivers good content each day, it shouldn’t matter if she chooses to monetize with advertising. Not everyone agrees, though. Many people don’t want to hang out at a heavily monetized blog, especially if it looks too cluttered. Many people associate ads with spam.
Taking the Opposite Approach
I have to admit, I’m spoiled. Having those ad network checks roll in each moth was a nifty and lucrative perk. I kind of got addicted to the game of blog advertising. I spent a lot of time researching what would give me the most bang for my buck and playing around with advertising placement. While many people were shunning Google Adsense for being ugly, I was embracing it for bringing in a couple of thousand dollars each month.
And now it’s gone…
After selling my blog network and jump starting Kommein, I’m going through a kind of withdrawal. You see, I decided I was going to take the opposite approach with this blog. Instead of cluttering it up with too many ads, I went for a cleaner look. Yes, I do have a few ads in my sidebar (most recently played around with this past Sunday), but it’s nowhere near the blog advertising assault that came into play with my other blog. So I’m earning a lot less money with this blog, at least as it relates to ad revenue. OK, I’m really not earning anything with ads at all.
Now, I do have plans in place for monetizing with other methods and I’m working on them slowly but surely. However, I really miss the set it and sometimes forget it approach to monetizing my blog. I loved watching revenue roll in on days that I wasn’t anywhere near my blog.
As my blog grows it’ll be interesting to see how well it monetizes.
Is Less Really More?
Would Kommein be enjoying its steady rise if it was as heavily monetized as my last blog? I don’t know for sure, to be honest. I’m receiving lots of compliments on its clean design, something I didn’t get much with my last blog. What is even more important is the reaction to my content. Folks are digging what I write here. In the past, I’d receive some compliments in the comments and email, but mostly the conversation focused on the discussion at hand, or to ask for advice. Lately I have been receiving some very cool emails complimenting my overall content. I don’t know if the design and lack of in your face advertising has folks noticing my content more, or if I’m just putting out better stuff now…but I have the feeling I’m on the right track.
What are your thoughts?
Do too many ads spoil a blog? Do you avoid blogs with many ads, even if the content is exceptional. Does a blog’s advertising determine whether or not you’ll be a part of its community?