In June, 2010, I sold my Freelance Writing Jobs blog for a nice sum of money. It wasn’t the millions some of the more popular blogs have sold for in the past, but after taxes it was a still a decent bit of coin. While my blog was popular in its niche, it certainly wasn’t along the lines of TechCrunch or Ars Technica which sold for millions. So when we’re discussing blogs that people are willing to pay money for, I’m not referring to blogs with millions of daily page views and thousands of dollars in daily revenue. I’m talking about little blogs like this one – or the one I sold.
At the time I sold my blog, several other bloggers had success selling their blogs. Some bloggers sold for $20,000 or $50,000 (my blog sold for more). I don’t see this happening as much anymore. Is it because people aren’t putting their blogs up for sale, or because people aren’t willing to buy smaller blogs anymore?
Are people still willing to pay money to buy an already established blog?
Having a Blog Worth Selling
When I determined it was time to sell my blog, I had already received five or six unsolicited offers throughout the years. These offers put the idea in my head that sometime down the road I could actually sell my blog to someone else.Though my blog was personal to me, the offers turned it from something I used to earn money into real estate – like a home. So I maintained the blog with that in mind. I worked up different revenue streams, invested in a solid design, hired writers to help provide the types of timeless content that would bring in search traffic for years to come. It was my blog, and I had no plans to sell in the near future, but now that I knew I could sell it if I want it I felt it to be in my best interests to keep it in tip top shape. When I made the decision to sell a few years later, I had a blog worth selling.
Why buy a Blog?
The benefit to the blog buyer is that the work is already done. The content is bringing in traffic, revenue streams are already flowing, and the community is already active. When I handed my blog over, the new owner didn’t even have to do anything if he didn’t want to. He could just sit by and collect on a passive income stream. However, he did the right thing by hiring writers to keep sharing content, and continuing to work with advertisers to keep the income flowing.
Again, it’s like a house. I could buy a new house and start landscaping from scratch and put in a fireplace or add on a back deck, or I can find a house in a good neighborhood that already has upgrades in place. Maybe I spent more money on a house with all the bells and whistles, but the benefit is that it’s already a desirable property and the work I put in is minimal.
What makes a blog desirable?
What makes that people are willing to buy?
- The blog is kept current: The original blogger continues to add content to keep up traffic and page views. If a blog is left to languish (as this one sometimes is), it’s not as desirable – just as an abandoned house becomes undesirable.
- The blog has is well-designed: Your blog has to have curb appeal for someone to want to buy it. If the design is 10 years old and you’re still using Comic Sans, you’ll have few – if any – takers.
- The blog is making money: You will have to prove that your blog is earning a solid, steady income in order to sell. Very few people want to buy a blog that isn’t an earner.
- The blog has decent traffic: It’s important for a blog to have decent traffic – at least a thousand visitors a day, but more is better. The point of buying a blog is that it’s already established. If the traffic isn’t there, why bother?
- SEO: Your blog ranks high in the search engines for a variety of terms and keywords.
- It’s not too personal: Would anyone other than another Deb Ng buy a debng.com? Probably not. While buyers like a personal touch, they want to be able to see themselves – or the people they hire – running a blog. So name blogs (unless it’s a very famous name blog) aren’t as desirable as a blog with a recognizable title and content that appeals to everyone in the niche.
- The blog is a leader in it’s niche, or in an untapped niche: Blogs about blogging (like this one) are a dime a dozen and if I ever decided to sell I doubt I would get very much for it. However, if this blog was a leader in the blogging about blogging niche, or if it was in a niche that wasn’t overly saturated, I have a better chance of getting good money for it.
Do people still buy blogs?
Before I wrote this post I did a search to see if anyone sold a blog for decent money recently. I don’t see as many private sales announced. beyond this one in 2014. However, I’m seeing smaller website and blog auctions on bidding sites like Flippa. Current bids range from a couple of thousand dollars to about $37,000. That’s not chump change, my friend. There are also many private sales on Flippa, so who knows what those went for?
While I don’t see as many big blog sales announced like I did at the time I sold my blog, it appears that people are still buying blogs, and they’re willing to pay good money for a decent web property. If you treat your blog like an investment, keep it well maintained, keep the traffic flowing, and rank high on the search engines, you can still sell your blog for good money.
Have you seen any interesting blog or web property sales?