Desperation is never pretty. It’s the woman sitting alone at a party trying to catch the eye of every single male in attendance, or the salesman with 100 neon lit signs adorning the streets outside his shop.
Desperation is a dozen exclamation points or a 90% discount sale, or spending money we don’t have on products promising to make us bigger, stronger or faster.
And it rarely ever works.
When one is desperate, negotiations fail because desperation steals away the upper hand. It means lower rates, bargain basements, or doing things one ordinary wouldn’t do.
Desperation compromises self esteem, reputation and trust.
When someone is desperate for something it’s apparent and no where is it more apparent than the social networks. Lately, I’ve been checking out some truly desperate tactics for landing work or pimping products. Instead of promotion or conversation, there’s actual begging going on. We’re witnessing in your face marketing and even discreditation. Sometimes, when trying to make a name for ourselves, we don’t realize how we look to others.
Trust me. They notice.
1.Begging for work on the social networks
We covered this in detail on yesterday’s post in case you want to take the time machine back for the in depth look. When folks are desperate for work, it leads those who do the hiring to wonder why they’re not so successful and have to publicly troll the social networks for work. It leads to fewer clients and less room to negotiate. People who beg for business rarely have the upper hand.
2. Continuously offering sales, discounts and bundles
Sales are a good thing once in a while, and everyone uses them. Discounts are offered to sign up for another service, or if it’s time to move some inventory. However, if every day is another sales push your community is going to wonder why you’re pushing so hard. They’ll wonder if you’re having trouble selling your product, and if so, why. Also, when you push hard you might be seen as a spammy Internet marketer with a hard sell, and not someone who is legitimately trying to help.
3. Begging for followers
Most of us come by our communities organically. Over time, people enjoy what we say or write, and follow us on the social networks. Or we gain new followers by meeting others at conferences and through friends. One thing most of us don’t do is stand on a street corner with a megaphone yelling at people to follow us on Twitter. Still, when you DM people and beg them to follow you, it’s kind of the same thing. If you want to get on an influential or interesting person’s radar, follow them first. Strike up a conversation now and then and cultivate a relationship. Don’t beg or bark, because that only drives people away.
4. Begging for links
You know what makes a blog or blog post linkable? Good content. Not a blogger sending around serial DMs or emails saying “write about me.” Sometimes desperate people spend a lot of time asking others to link or retweet something they wrote, and most of the time those links aren’t worthy.
5.Begging for sponsorship.
You’re not going to find a sponsor on Twitter. Researching likely candidates and sending them media kits, while encouraging a dialogue is better bet and doesn’t alert the world that you’re either in need of advertisers or someone to pay your way to a conference.
6. Discrediting or bad mouthing competitors
Talking smack about successful people or those in your niche who are doing better is what desperate people do to get ahead when other tactics aren’t working. It rarely ever works though it’s sometimes very entertaining.
What are some desperate measures you see folks resorting to on the social networks?