I found a great post today about why companies should invest in having a blog, and who better to take charge of such a product than a Community Manager, and so the post written on Fast Wonder with the same title, is really a great post about what a Community Manager could do for a medium to large company.
For those of us who regularly consume information from blogs, we expect to be able to grab an RSS feed of your company’s blog to keep up with news and information relevant to your industry. The research above shows that the number of people who read blogs in growing, and these people expect you to have a blog. Not only are more people reading blogs, these blogs are influencing purchasing decisions, which is important for every company.
What it comes down to is branding, thought leadership, and interaction, and if companies aren’t looking to expand their efforts online regarding these three things, then I feel like they will have issues in the coming years competing against other companies offering the same products, services while also catering to the numerous people digesting content daily online.
In the end, the hardest thing going forward will be to prove value to the companies in the world that are interested in expanding their efforts online with a blog and/or a Community Manager.
What do you think, should medium sized companies and larger have their own blog, and if so, who would you like to see write it?