I jumped on the Facebook bandwagon late. It wasn’t that I didn’t like it, or like the idea of it, but rather, I didn’t want to get sucked into another social network. Because if you know me, you know I love my social networks. So I stayed away – and I missed out. Then I watched other bloggers receive major traffic and community growth via their Facebook fan or “like” pages and decided to check it out for my own (former) blog network. All I can say is that I have very few regrets in life, but one of them is getting my blog/business on Facebook too late. Because after a few months of incredible growth, I sold.
But that’s neither here nor there.
I will tell you that in a matter of months I grew my Facebook page from a couple of friends to almost three thousand fans, and that page has even more fans now. We engaged in discussions, we featured contests and we shared and chatted. Soon, hundreds of people were finding or visiting my blog, thanks to Facebook.And it’s not just me. Several clients with were reluctant to set up a Facebook account. They didn’t understand it, thought it was for kids, or didn’t think it would last. However, after a few months they learned they were wrong and were happy they signed on.
If you’re on the fence, read on for a few reasons why your business needs Facebook.
1. Because That’s Where the People Are
You may not know much about Facebook or even like it, but the truth is, that’s where the people are. If you want to build your brand, if you want to spread a message, if you want to raise awareness, you need Facebook to reach people. The people who buy, give, donate and share are on Facebook and for you to stay away means you’re missing out on a valuable opportunity. Yes, you do have the ability to reach out to people locally via ads and promotions, but Facebook offers a global opportunity. Do you have to embrace Facebook? No. However, with hundreds of millions of people using this network each day, can you afford not to?
2. It’s Free
Here’s a marketing campaign you can afford. Facebook is free to use. Now, you can hire a social media consultant or marketing person to run your Facebook account if you want, but it’s so easy you can do so yourself. Simply start a fan page, begin inviting people, and keep them engaged. Post your blog’s feed, ask questions, host contests and giveaways. It doesn’t take much time to stop by the page and chat each day and it doesn’t have to cost you a dime beyond that of your cable connection.
3. You Can Receive Valuable Feedback
Here’s your chance to find out what the people who use your product or service or who read your blog really think of you or what you do. By asking questions, you can receive valuable feedback. Plenty of people don’t solicit opinions because they don’t want negativity posted in a public forum. However, this type of transparency usually holds businesses in a better light. People appreciate seeing businesses address the issues and enjoy knowing the folks behind the business are human.
4. People Like to Share
You know what happens when people like what you do? They like to spread the love. If they see a blog or website they enjoy, they share – and if they like your Facebook page, they’ll share that too. They’ll tell their friends and followers and relatives. They’ll encourage others to visit and like what they like.
Let’s explore some of the reasons you’re avoiding Facebook opportunities for your blog or business:
- Facebook is for kids: Not true. Many Facebook users are grownups. They’re consumers. They make buying decisions for their households and they’re on Facebook to share, learn and connect with others.
- Facebook won’t last forever: Maybe Facebook won’t be around in five years, and maybe it will, but so what? Your campaign is for now. Lots of people used MySpace for promotion ten years ago with successful results. Then they moved on to the next thing. Good marketing people, good social media people, and good P.R. people know you have to jump on the next big thing every time. Right now, the people who are interested in your business are on Facebook. Are you going to ignore them?
- It’s another timesuck social network: Yes it is, but if that’s where people are choosing to waste their time, shouldn’t you be there too?
Why Aren’t You on Facebook Again?
Simply put, Facebook is where the people are. If you’re not there, engaging with them, you’re missing out on a huge opportunity. So what if it’s a bandwagon? Bandwagons work.
Now…what’s keeping you from Facebook?
You might also be interested in the posts regarding Facebook: