Comments on: Which Companies Need Community Managers? http://kommein.com/which-companies-need-community-managers/ Shared by all. Tue, 07 Feb 2012 02:22:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Martin Reed http://kommein.com/which-companies-need-community-managers/#comment-82 Martin Reed Tue, 06 Jan 2009 00:15:06 +0000 http://kommein.com/?p=114#comment-82 Additionally, if you have developed the community properly, people will not want to move to another community. They'll want to stay at yours, regardless of whether it is official or not. - Martin Additionally, if you have developed the community properly, people will not want to move to another community. They’ll want to stay at yours, regardless of whether it is official or not.

- Martin

]]> By: Martin Reed http://kommein.com/which-companies-need-community-managers/#comment-81 Martin Reed Tue, 06 Jan 2009 00:14:03 +0000 http://kommein.com/?p=114#comment-81 Ah, I think we have crossed wires here. I was talking about setting up and keeping control of the community yourself. Not doing all the hardwork and giving the company the keys to the community! - Martin Ah, I think we have crossed wires here. I was talking about setting up and keeping control of the community yourself. Not doing all the hardwork and giving the company the keys to the community!

- Martin

]]> By: David Peralty http://kommein.com/which-companies-need-community-managers/#comment-80 David Peralty Tue, 06 Jan 2009 00:09:11 +0000 http://kommein.com/?p=114#comment-80 I get you Martin, and I think it is great if you want to do that, but I am saying that people shouldn't be surprised if they don't ever get hired by the company, even later on in the process, and that your hard work can be leveraged by the company once they hire their own Community Manager. For Example: Say you've built up a community around Coca Cola and their products. You gather like-minded people. You all talk about how much you love Coke products, and grow it into a large community that you lead. Coke then hires their own Community Manager that isn't you, and they build their own websites for their community. Now that you've made people aware of the fact that there is a Coke community, how long until they go to the "actual" Coke community site? Of course, I still think that if you love a product, service, company or niche, there is nothing wrong with making a community, and you might feel honoured that the company decided to step up and manage their community, but people should be aware of that possibility. Also, some companies think of their community as a marketing arm, and if there is one thing that many companies do not like (still) it is not having control over their marketing message. I get you Martin, and I think it is great if you want to do that, but I am saying that people shouldn’t be surprised if they don’t ever get hired by the company, even later on in the process, and that your hard work can be leveraged by the company once they hire their own Community Manager.

For Example: Say you’ve built up a community around Coca Cola and their products. You gather like-minded people. You all talk about how much you love Coke products, and grow it into a large community that you lead. Coke then hires their own Community Manager that isn’t you, and they build their own websites for their community. Now that you’ve made people aware of the fact that there is a Coke community, how long until they go to the “actual” Coke community site?

Of course, I still think that if you love a product, service, company or niche, there is nothing wrong with making a community, and you might feel honoured that the company decided to step up and manage their community, but people should be aware of that possibility.

Also, some companies think of their community as a marketing arm, and if there is one thing that many companies do not like (still) it is not having control over their marketing message.

]]> By: Martin Reed http://kommein.com/which-companies-need-community-managers/#comment-79 Martin Reed Mon, 05 Jan 2009 23:20:54 +0000 http://kommein.com/?p=114#comment-79 Hi David I am not talking about offering to set up a community for another company for free. I am talking about just doing it. Set up a passionate community based around a company's product or service - show them the value community can bring. You'll certainly get their attention, and prove your value all in one go. What company wouldn't want to see a community of people rallying behind their product or service? - Martin Hi David

I am not talking about offering to set up a community for another company for free. I am talking about just doing it. Set up a passionate community based around a company’s product or service – show them the value community can bring. You’ll certainly get their attention, and prove your value all in one go.

What company wouldn’t want to see a community of people rallying behind their product or service?

- Martin

]]> By: Deb Ng http://kommein.com/which-companies-need-community-managers/#comment-78 Deb Ng Mon, 05 Jan 2009 22:46:14 +0000 http://kommein.com/?p=114#comment-78 @Martin - I think the best communities to manage are the ones one is already a part of. Heavy into the gaming scene? Check out the different gaming communities. Big into music? Look at the Industry or different online music communities. Right now the possibilities are wide open and aspiring CM's should get in while the getting is good. @Martin – I think the best communities to manage are the ones one is already a part of. Heavy into the gaming scene? Check out the different gaming communities. Big into music? Look at the Industry or different online music communities.

Right now the possibilities are wide open and aspiring CM’s should get in while the getting is good.

]]> By: David Peralty http://kommein.com/which-companies-need-community-managers/#comment-77 David Peralty Mon, 05 Jan 2009 22:44:42 +0000 http://kommein.com/?p=114#comment-77 Martin - Good point about offering to set up a community yourself, but if it is an unpaid thing that you are doing because you are a fan, they may undervalue the time and effort you put into it. Also, if you do it without their express permission, it could create issues later on. As I am sure you can imagine, if a company can get something for free, they'll probably do it, and may never take the next step to hire on the community founder into their company. Shameful, I know, but don't say it couldn't happen. I'd be hesitant to tell people to set up communities without considering the potential hazards, complications, and possible lack of positive attention from the product, service or company you've created the community around. Martin – Good point about offering to set up a community yourself, but if it is an unpaid thing that you are doing because you are a fan, they may undervalue the time and effort you put into it. Also, if you do it without their express permission, it could create issues later on.

As I am sure you can imagine, if a company can get something for free, they’ll probably do it, and may never take the next step to hire on the community founder into their company. Shameful, I know, but don’t say it couldn’t happen. I’d be hesitant to tell people to set up communities without considering the potential hazards, complications, and possible lack of positive attention from the product, service or company you’ve created the community around.

]]> By: Martin Reed http://kommein.com/which-companies-need-community-managers/#comment-76 Martin Reed Mon, 05 Jan 2009 22:31:16 +0000 http://kommein.com/?p=114#comment-76 There is something special about seeing someone write a blog or forum post about a company, and seeing a representative of that company proactively respond. It's almost criminal that so many companies are failing to take advantage of the opportunity online community managers can provide. One point I would like to make, 'If you really want to become a Community Manager, I suggest thinking about the products, services or companies that you really enjoy and sending your resume to them.' How about you demonstrate your abilities and the advantage online communities offer by setting up a community based around their product or service yourself? - Martin There is something special about seeing someone write a blog or forum post about a company, and seeing a representative of that company proactively respond. It’s almost criminal that so many companies are failing to take advantage of the opportunity online community managers can provide.

One point I would like to make, ‘If you really want to become a Community Manager, I suggest thinking about the products, services or companies that you really enjoy and sending your resume to them.’ How about you demonstrate your abilities and the advantage online communities offer by setting up a community based around their product or service yourself?

- Martin

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