Comments on: Where Should You Put Your Community Manager? http://kommein.com/where-should-you-put-your-community-manager/ Shared by all. Wed, 16 May 2012 18:26:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Stormy Peters http://kommein.com/where-should-you-put-your-community-manager/#comment-236 Stormy Peters Mon, 06 Jul 2009 14:25:07 +0000 http://kommein.com/?p=294#comment-236 Open source community managers need very close ties to the development team and marketing. They need to know what the project is doing and they need the developers help but most of what they end up doing is marketing. Open source community managers need very close ties to the development team and marketing. They need to know what the project is doing and they need the developers help but most of what they end up doing is marketing.

]]> By: Footprints (02.07.09) | Chris Deary http://kommein.com/where-should-you-put-your-community-manager/#comment-235 Footprints (02.07.09) | Chris Deary Fri, 03 Jul 2009 00:17:26 +0000 http://kommein.com/?p=294#comment-235 [...] Where Should You Put Your Community Manager? [...] [...] Where Should You Put Your Community Manager? [...]

]]> By: Jenn Mattern http://kommein.com/where-should-you-put-your-community-manager/#comment-234 Jenn Mattern Wed, 01 Jul 2009 20:24:16 +0000 http://kommein.com/?p=294#comment-234 This conversation's been around the blogosphere a good bit lately. The mistake many are making is assuming that community management is in any way new. It's not. It's just a new title thrown onto a very traditional public relations activity. In fact, managing a company's interaction with their community and various audiences is the backbone of public relations. The problem is that most people have no idea as to what public relations is - they assume it's just about media relations, pitching / spin, and publicity. "They answer to the community, first and foremost, and also play parts in the success of several different departments." - That's precisely what PR professionals do - answer to the community and provide communications work that supports a variety of management, sales, and marketing functions. This conversation’s been around the blogosphere a good bit lately. The mistake many are making is assuming that community management is in any way new. It’s not. It’s just a new title thrown onto a very traditional public relations activity. In fact, managing a company’s interaction with their community and various audiences is the backbone of public relations. The problem is that most people have no idea as to what public relations is – they assume it’s just about media relations, pitching / spin, and publicity.

“They answer to the community, first and foremost, and also play parts in the success of several different departments.” – That’s precisely what PR professionals do – answer to the community and provide communications work that supports a variety of management, sales, and marketing functions.

]]>