Here’s a situation to ponder:
You’re a fairly well known professional blogger. You’re also moving up in the world of social media. People are respecting your opinion and your brand and you feel you’re going places. Respect isn’t paying the bills, however. You take a job in social media with a fairly well-known organization, and work hard at building their brand. There’s only one problem, your brand, the one you worked so hard to build up all those years, is falling to the wayside. Weekend branding is taking its toll. What do you do when the place you work wants you to lose your brand in order to build up theirs?
I’m thinking it would be a good thing to hire a social media expert with a good following. Using a well known brand to promote another well known brand could only be a good thing, right? Not all businesses feel that way. Especially those that thing they get the whole social media thing, but don’t have much of a clue.
So I’ll put it to you – how do you build up your brand, and build up a businesses brand, without losing your identity or making your employer think your more concerned with your own brand than theirs?
Discuss…
{ 1 comment }
You are so talking about me (too). I don’t know what the answer is though – At first I tried to be @beautyfix from 9-5 and @ccjones before and after, but that really didn’t work, because social media isn’t a M-F, 9-5 thing. So, I have pretty much chosen to be @beautyfix 90% of my time now. It remains to be seen how that all works out. I have got to find more hours of the day for ccjones though, somehow. Scoble is a master of this. I don’t know how he finds the time.
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