Today, while looking for an email address for a grocery store in my area, I came upon a Twitter account created by employees of that same grocery chain for sole purpose of bashing customers.
This Twitter account @stopnshopprobs not only gripes about the people who are customers of Stop N Shop, but it also uses the Stop ‘N Shop logo. This can open them up to a variety of problems beyond what would happen if it was found out who was behind the handle. For example, there’s the copyright issue and I can see grounds for a lawsuit (as well as dismissal) here too.
When I made mention of this account on Twitter, the person behind the account responded as follows: (he or she also locked the account)
So the good news is that it’s ok to insult your customers because everyone else does it too, and it’s even more ok if said account is successful. But then it got me thinking….how many of these “problems” accounts are there?
Well, we have @stopnshopproblems where the tweeter not only admits that he hates where he (or she) works, but he or she is also using the Stop N Shop logo and official web address. People who don’t know any better might think this account is sanctioned by Stop N Shop.
Stop ‘N Shop isn’t the only brand whose employees are publicly bashing their customers. According to this employee, Shop Rite is likened to a slave training camp:
This McDonald’s problem person doesn’t only hate his job, he or she hates co-workers as well. Note McDonald’s logo.
And I could go on. There are a ton of these out there.
But the difference between the above mentioned “Problem” Twitter accounts and the accounts I’m highlighting below, is that the people above are taking the company logo and bashing customers under that logo. If I’m researching one of the above brands, I might think these accounts are endorsed by said brand and decide not to shop with them anymore. It’s stupidity plain and simple. They’re opening themselves up to a variety of problems and losing their jobs is the least of it.
There are ways to commiserate with the people you work with, however. For example, @servicedeskprobs, is a little better because we don’t know that the people work for a specific brand that we may or may not be loyal to. They’re not referring to their brand or using the logo or website to make it look official. This person is a little smarter and probably doesn’t have as big a chance of getting fired as those mentioned above (if it’s discovered who they are).
Ditto @cashierissues – which is kind of like a Waiter Rant for cashiers. It’s one thing to joke about the issues you face in a certain industry each day. It’s a whole other issue to flat out insult people under a brand’s logo:
What do you think? Is it ok to create a Twitter account using a brand’s logo in order to anonymously bash customers and co-workers? What is the difference between these types of accounts and the accounts that poke fun at specific professions?