Tweeting Your Links: Promotion or Spam?

by Deb Ng on December 21, 2008

in Twitter

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I like to use Twitter Feed to tweet out links to my different blogs.  I also use it for promotion for various events as part of job as Community Manager. Now, I don’t spend all my time tweeting links. Most of my Twitter time is spent networking, discussing, and yes, telling everyone what I’m having for lunch. Even though I do like to spend most of my time socializing, I often wonder if I’m spamming my followers with too many links. Is there a proper tweet to link ratio? I tend to stop following folks who only tweet links. I liken it to having drinks with friends with one person only offering sales pitches instead of conversation the whole time. Not too cool.

As a community building and marketing tool, Twitter is amazing. I meet terrific people and even landed a job after following the company’s CEO.  Twitter is where I learn breaking news,  get turned on to the most awesome websites and have interesting discussions with some very big names in the biz – except on Twitter they don’t act like they’re all that, if you know what I mean.

Given my addiction to love for Twitter, I really don’t want to ruin things by spamming people with links. So consider this the informal poll.

Tweeting your links: promotion or spam?

Discuss…

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{ 5 comments }

peg 12.21.08 at 3:14 pm

hmmmm, I don’t mind the links. In fact I find some of the most interesting and useful websites from my Tweeple. Like you, I don’t want to follow someone who only tweets links.
I’d say 50/50 would be pretty heavy but not offensive.

David Peralty 12.21.08 at 5:37 pm

I think it is promotional. I think everyone owns their own account, and can do with it as they please, but if they don’t use it in a productive way, they won’t get many followers.

Bryan Person 12.21.08 at 5:52 pm

Deb: I believe @ChrisBrogan follows a 1:12 ratio: 1 post about yourself for every 12 posts about someone/something else. I’m not as generous as he is, but I’m careful not to overpromote my own stuff.

Bryan Person | @BryanPerson
LiveWorld

JR Moreau 12.21.08 at 10:27 pm

I Tweet some things that I write and others I do not Tweet. I feel like some people might be genuinely interested in certain things that I write. Other things that I write purely for money, I don’t force upon my Twitter network.

Angela Connor 12.22.08 at 9:43 am

Absolutely tweet your links as long as you deem them worthy. Be picky, but also contribute to the conversation and click on links that others tweet so it isn’t such a one-way street. I think that everyone has to find the best way that twitter will work for them. I don’t buy a one-size-fits all strategy. Now if you tweet your links and never engage or talk a little bit more about it, then maybe you should start. It’s fine to have a ratio, but it’s better to let instinct guide you.

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