Tweeting Your Links: Promotion or Spam?

by Deb Ng on December 21, 2008

twitterbird

I like to use Twitter Feed to tweet out links to my different blogs.  I also use it for promotion for various events as part of job as Community Manager. Now, I don’t spend all my time tweeting links. Most of my Twitter time is spent networking, discussing, and yes, telling everyone what I’m having for lunch. Even though I do like to spend most of my time socializing, I often wonder if I’m spamming my followers with too many links. Is there a proper tweet to link ratio? I tend to stop following folks who only tweet links. I liken it to having drinks with friends with one person only offering sales pitches instead of conversation the whole time. Not too cool.

As a community building and marketing tool, Twitter is amazing. I meet terrific people \ and even landed a job after following the company’s CEO.  Twitter is where I learn breaking news,  get turned on to the most awesome websites and have interesting discussions with some very big names in the biz – except on Twitter they don’t act like they’re all that, if you know what I mean.

Given my addiction to love for Twitter, I really don’t want to ruin things by spamming people with links. So consider this the informal poll.

Tweeting your links: promotion or spam?

Discuss…

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  • http://www.haikuvenue.com peg

    hmmmm, I don’t mind the links. In fact I find some of the most interesting and useful websites from my Tweeple. Like you, I don’t want to follow someone who only tweets links.
    I’d say 50/50 would be pretty heavy but not offensive.

  • http://brandingdavid.com David Peralty

    I think it is promotional. I think everyone owns their own account, and can do with it as they please, but if they don’t use it in a productive way, they won’t get many followers.

  • http://www.BryanPerson.com Bryan Person

    Deb: I believe @ChrisBrogan follows a 1:12 ratio: 1 post about yourself for every 12 posts about someone/something else. I’m not as generous as he is, but I’m careful not to overpromote my own stuff.

    Bryan Person | @BryanPerson
    LiveWorld

  • http://notsoliteral.blogspot.com JR Moreau

    I Tweet some things that I write and others I do not Tweet. I feel like some people might be genuinely interested in certain things that I write. Other things that I write purely for money, I don’t force upon my Twitter network.

  • http://blog.angelaconnor.com Angela Connor

    Absolutely tweet your links as long as you deem them worthy. Be picky, but also contribute to the conversation and click on links that others tweet so it isn’t such a one-way street. I think that everyone has to find the best way that twitter will work for them. I don’t buy a one-size-fits all strategy. Now if you tweet your links and never engage or talk a little bit more about it, then maybe you should start. It’s fine to have a ratio, but it’s better to let instinct guide you.

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