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When I first began blogging, whether or not to monetize a blog was a controversial topic. Only sellouts and greedy money grubbers or Internet marketers put up ads. Then folks like Darren Rowse and John Chow proved that there was serious money to be made via blogging and all of a sudden it wasn’t such [...]
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I have seen and been part of many discussions about community as currency. With reports that brand names are making huge bags of money from their community management interactions, it is no surprise that other companies are starting to test the waters when it comes to the ROI of community development. In essence, what these [...]
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