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Last week while at BlogHer, one of the attendees asked my thoughts on growing an offline network. My niche is social media and it’s a given that just about everyone in this space is online. The attendee’s niche is smaller and more focused. Many of the people she needs to reach out to aren’t online [...]
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I don’t have too many regrets. I look at all opportunities, whether positive or negative, as learning experiences. That’s why all feedback is good feedback. With that said, I regret neglecting Kommein, this blog showed so much promise as a resource for community managers and I left it to fall by the wayside once my [...]
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I’ve been participating in various online forums since the early 90′s when I finally had enough left over money from my meager editorial assistant salary to pay for an AOL connection. High speed I wasn’t, but I dug the feel of the early social networks. So much so that I created an online forum for [...]
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Many businesses hire community managers because they hear one might be necessary, but once hired have no clue what to do with him. Is he a customer service person? Does he hang out with the marketing team or is he on board to help close sales? What should you do with your community manager? Customer [...]
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I’ve been a part of this social media thing for several years now. I’ve been blogging and working online for about a decade. I’ve been building up online communities in some form or another for at least ten years. While I won’t claim to be an expert, I think it’s safe to say I know [...]
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Yesterday I received a tweet from a member of the BlogTalkRadio community. “You know Deb,” it said. “I’ve been thinking & you have made my BTR experience so much better.” I ask you, for an online community manager is there any better compliment? It’s my pleasure to serve my community (no, really) but a compliment [...]
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Here’s a scenario some community managers are facing: You’re hired by a business interested in building a web presence. Your superiors consider themselves hip pioneers for jumping on the social media thing, but they reality is they haven’t a clue. As a result, you can’t do your job properly. They question the amount of time [...]
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Most community management gigs appear to 9 to 5 jobs, but are they? I work for a 24/7 social radio network and it certainly doesn’t shut down at 5:00 p.m. every day. Folks are still visiting each others’ chat rooms and talking in the forums and Yahoo Group. They still need me to wear my [...]
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This past September at BlogWorld Expo, my co-Kommein conspirator David Peralty and I hung out in the blogging lounge and had a little discussion about community forums. Specifically whether or not it’s a good idea for businesses to have a community gathering place. David wasn’t so sure he liked forums as they’re a lot of [...]
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Many Community Managers are fortunate to inherit and cultivate and existing community. Though they will be expected to continue to grow and nurture, the hardest (but to me the most enjoyable) part of the job has already been taken care of – building a community from scratch. With new websites and services going up each [...]
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