Social Media & Blogging: It's Not a Male (or Female) World

by Deb Ng on August 4, 2010

If you’ve been following me for any amount of time you know I’m not a fan of being exclusionary. I’m not a fan of lists of “Top Female” or “Top Male” whatevers because I feel that as long as we do this there will always be some sort of segregation.  It’s one of the reasons I have been hesitant to attend BlogHer in the past. I like to learn and share with my peers – and that means people covering all sides of the gender spectrum.

This year, after having been persuaded by friends  that I’m way off base with my thinking, and that BlogHer is a terrific place to network and learn, I decided to attend. As it’s in my neck of the woods, and as I’m working in the conference industry this year, I also felt it to be in my best interest. Also, I always wanted to attend BlogHer, but would rather spend my money on an event that encourages both men and women to attend. Not because I don’t believe in supporting or empowering women, but more because I feel less exclusionary events provide better networking opportunities. Conferences are expensive and I have to choose my events wisely.

I’m still not sold that these events need to be geared towards a particular gender, however.

This morning, I joked on Twitter:

The responses didn’t surprise me, but I didn’t find them to be completely accurate. For example, @LizaWasHere

Tweeted this:

I think “BlogHim” is called www.blogworldexpo.com. Just kidding. Sort of. #blogher

Except that BlogWorld is open to both men and women. Yes, there are more men there, but that’s because women choose to either stay home or spend their conference money on BlogHer or another event.  However, each year, more and more women attend. When I mentioned this to Liza, she replied,

And #blogher is open to men, and likewise, some choose to attend.

True again, except the name applies to something else. BlogWorld isn’t called “BlogWorld for Men and Women” and no where on a SXSW announcment does it state, “both men and women are welcome to attend.” The advertisements aren’t gender specific and the name isn’t gender specific. No one has to extend special invitations to either gender. However, the “Her” in BlogHer makes it clear that this is an event for women, which is why not many men choose to attend.

Another interesting remark was made by @ohmylands said:

BlogHim is called the rest of the internet, I think :)

I disagreed again. The Internet has always been open to both women and men. We’ve been sharing the space for years, interacting and collaborating. There are plenty of woman dominating the search engines. Women are top bloggers and social media experts. Women are thought leaders and authors. And guess what? Most of the successful women in social media did so without standing on a podium and shouting out “I’m a Woman, damn it!” They just did what they did, and it stuck, the same as it did for men.

Every now and then I do get a little annoyed at seeing “super panels” at conferences that are led only by men, and you know how I hate those “Top Female Bloggers” and “Top Social Media Diva” lists, but I also think we create our own controversy.

  • That’s why I don’t believe in the term “Mommy Blogger” or “Daddy Blogger.”  Why can’t they be parent bloggers? Women made it clear they want to be known as “Ms” over “Miss” or “Mrs” and we now have “Postal Worker” or “Police Officer” over “Mailman” or “Police Woman”. So why then are we reverting back to gender specific titles?
  • That’s why, at my traditional office job I didn’t demand the same treatment as men, I let my hard work speak for itself and advanced accordingly.
  • That’s why I don’t want to be part of a quota, or feel I need to receive special treatment because I’m a woman in a male dominated world. I prefer to do my best and let that speak for itself over saying, “I’m a woman. If you don’t embrace me and what I do, I’m going to make a lot of noise.”
  • That’s why I want to get ahead on merit, not gender.

Does gender bias exist? I think so. I’ve never experienced it in the workplace or in the blogosphere, and I don’t know that it’s ever been directed towards me, but I can see that it happens. I also think some of it is our own fault because many women feel it’s important to form organizations that exclude themselves from their male peers, rather than choose to work and collaborate with them.

I’m going into New York City tomorrow to attend BlogHer and I expect to enjoy myself. I will meet lots of interesting women and hopefully a few interesting men.  Mostly, I’m going out of curiosity. I want to be proven wrong. I want to be pleasantly surprised. I want to see this is an important event.

What do you think? Do we create our own gender biases and stereotypes? Am I way off base?

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  • http://outspokenmedia.com/about/lisa-barone/ Lisa Barone

    Sharing many of your feelings, I’m curious to see how your experience at BlogHer shapes up. I hope you’ll let us know.

    I’m like you in that I don’t appreciate the segregation of men and women in events and tend to believe things like TedWomen actually do more harm than good. After attending mostly tech conferences, I was curious to see how I’d feel at an event like BlogHer so I opted to attend in 2008. I enjoyed my experience there but, at least for me, it did feel like I was missing half the conversation or that the little ladies had been segregated to a place where it was safe to breastfeed in session (which happened on more than a few occasions). I considered going back this year since it was in NYC but ultimately decided not to. Not because it’s “all girl”, but because I write about tech and marketing and will be attending Affiliate Summit East in a few weeks. I think BlogHer is a great forum for women who enjoy the support of other women. I’m not sure I’m one of those people.

    I’m a big supporter of BlogWorldExpo and will be there again in October.

  • http://rawfoodswitch.com Nathalie Lussier

    Oh boy (or girl!) can I relate to this. For the longest time when I was growing up the whole gender thing didn’t even occur to me. I liked computers and the internet, end of story. I had other geeky friends, some were male some were female.

    Then I went into Software Engineering in college where my class was 90% male and 10% female. Suddenly the whole gender thing came into focus, possibly to make things worse. Honestly there’s no reason to put emphasis on gender. BUT there were quotas, and there were supposedly different types of treatments. And that made the gender issue even more of a hot button for both the men and women. Though to be honest I think guys got over it quickly and girls got stuck there a little bit longer.

    So bringing this back to SXSW/BlogWorld/BlogHer… I think there’s a time and place for hanging with the girls (like enjoying girlie movies, etc.) and for being out in the not-so-50-50 world. I’ve grown accustomed to being with lots of men, and I think more women are stepping into this world too.

  • http://beautyandfashiontech.com Carleen

    I attended Blogher in Chicago in 2007 because, as female writing for a generally female audience, it seemed extra relevant to me. Plus I live in the area anyway (this was actually my main motivation). It was a good conference, but the entire time I couldn’t help but wish that it wasn’t aimed specifically at women. I just didn’t really see the need for it to be structured that way since, outside of the “mommy track,” most of the session topics were gender neutral and I imagine that the mommy track could have easily been a “parent track” as well. In the end, I felt like making the conference gender oriented in name it gave the connotation that there was something different about women bloggers, which didn’t feel quite right to me, but then I never have been particularly drawn to women only events. It could just be a personality trait. I did also meet one man attending BlogHer. He was a beauty blogger such as myself and came in order to network.

    I saw the tweet about “when will there be a BlogHim?” and immediately thought that, if such a thing were actually created, I know of a number of women who would be up in arms crying misogyny–something I wouldn’t agree with. In any event I have chosen other conferences over BlogHer since 2007 and have seen plenty of women in attendance. Men did seem to outnumber women a bit at Blog World last year, but I can’t say that I thought it was a huge disparity, and I never felt excluded in anyway. Nor have I ever felt excluded in various affiliate marketing circles where the number of men seem to out number the women even more.

  • http://siriusgraphix.com Deb Dorchak

    Sheesh, Deb, do you really want to get me started on this topic?

    Lisa made a good point up there when she said “I think BlogHer is a great forum for women who enjoy the support of other women. I’m not sure I’m one of those people.” I totally agree with that and feel the same way myself.

    Some people do need that, whether they’re male or female. What annoys me the most is when people start using gender bias as an excuse for not being successful or getting what they want. Have they ever considered that maybe they really don’t have what it takes to cut it in that particular field and it has nothing to do with gender?

    The internet isn’t as male dominated as some would like to believe. Women are just as active and many of us keep moving along in stealth mode, keeping our eyes on our goals.

    It’s always the quiet ones you need to watch out for. ;)

  • http://www.davidspinks.com David Spinks

    Interesting take Deb.

    To be honest, for a while I thought that BlogHer was for women only, and that men weren’t allowed to attend.

    To look at it from another angle though, does it have to be about men vs women? Perhaps BlogHer isn’t focused on “women”, but rather focused around common interests that tend to be shared by women.

    There are interests and activities that are most common with women, right? So is organizing a conference around those interests any different from organizing a conference around say, the interests of computer nerds? It’s choosing a group of people who share a common interest and creating an event for them. It doesn’t have to be about one group vs another.

    I haven’t been to a blogher before so I can’t speak to the actual content that it features. I will be in the city tomorrow attending some of the events surrounding the conference though. Maybe I’ll see you there (=

    David, Scribnia

  • http://www.dailyblogcrush.com DanielthePoet

    I cannot tell you how much I appreciate this post. It’s ridiculous how much we make gender and race an issue. I was just watching ESPN during my lunchtime workout and they took an entire segment to talk about Jeremy Lin, the ONLY Harvard student in the NBA and the FIRST Asian-American player in 60 years and blah blah blah.

    The kid hasn’t even played a single professional game yet. Is he really newsworthy? Because of his race and place of birth? What if he sucks? What if he gets injured during the offseason and never sees the court?

    It penetrates every aspect of media, including the blogosphere. I can’t help but wonder if it’s just the result of everyone feeling the need to fill every minute of every day with some sort of news. And when there isn’t any news, you MAKE news! Yeah!

    And back to your point, I couldn’t care less who the top 25 female OR male bloggers are in ANY genre. Granted, Mommy bloggers are going to be female, but it’s more the subject matter of their content that makes them list worthy rather than their gender. The only reason we would differentiate Top 25 Mommy Bloggers versus Daddy Bloggers is that they’re talking about different subjects: being a daddy or being a mommy.

    But in all situations where either gender can has equal voice, the segregating lists are insulting, and should be ignored.

  • http://www.dailyblogcrush.com DanielthePoet

    That was “has” or “can have” not “can has”…. Guess I won’t be making any lists. [sigh]

  • http://siriusgraphix.com Deb Dorchak

    Spending too much time on “I Can Has Cheeseburger”?

    Just kidding, couldn’t resist.

  • http://wagnerwrites.com Claire Wagner

    I’m not a professional blogger and am admittedly pretty naive, but wouldn’t it make more sense to focus events on the gender of the audience/customer, not the blogger, if there is significant differentiation in certain sectors of the blogging world?

  • http://justlinda.net JustLinda

    I’m a little late to the game here, but…

    No, it doesn’t bother me at all. And I’m quite a liberal/feminist type, too. I am all about equal rights and yadda yadda.

    However, there are parts of society that need a little extra support to bring about that equality we’re striving for. BlogHer focuses on using an approach that will reach and empower women. And if men want to come along? Hey, great. They aren’t left out. But the FOCUS is on women.

    Take any disadvantaged group and you will find resources meant to help that group get a leg up – find their equal footing.

    Every single person still needs to earn his or her own stripes. But the system in inherently in favor of those who, by virtue of their gender, skin color, etc., have more unearned influence than others. Giving resources like education, information, pathways, etc. seeks only to provide more opportunity to those who are inherently disadvantaged.

    It’s not charity. It’s empowerment.

    Do you oppose organizations who seek to educate and empower other social minorities with the goal of helping them attain equality?

    (Interesting topic of conversation by the way… I love engaging in a good discussion where there are differing views!)

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