Shaming Unfollowers: Should We Really Take it So Personally?

A couple of years ago, a woman who was part of a community I managed took it to heart every time someone stopped following her on Twitter. She monitored her account very closely and each morning ceremoniously announced with a “Buh Bye!” all the people who unfriended her the day before.  Though I would probably be hurt if a close friend or someone I built a relationship with over the past year dropped me from a friends list, I also understand why people who don’t really know me decide not to follow me.  It could be because we don’t agree in many areas or that I Tweet too much. I know that it’s not personal and I don’t take it that way. That’s why I don’t understand the practice of publicly shaming unfollowers.

Mass Unfollow

A few months ago I was going through my Facebook friends and realized I didn’t know half the people who I allowed to view my profile. Unlike Twitter, the people who have access to my status on Facebook have access to much of my personal life including pictures of my family, local events, and conversations with intimate friends, family and neighbors. I decided it was time to rethink my Facebook strategy and  edited the list to only include family, friends and a few social media people who I enjoy. I created pages for my former freelance writing blog and Kommein so that those wishing to receive updates or keep track from a business standpoint could do so while allowing me to have a private life.

I also did a mass unfollow on Twitter over the weekend. Again it was nothing personal. Many of the people I unfollowed didn’t even follow me in return, but it wasn’t even about reciprocity. Some people hadn’t updated in over a year, some people are too negative, some just want drama and controversy, and some people I just don’t know or agree with. I followed plenty of people on the recommendation of others, or automatically because they followed me first and we just didn’t jibe. It’s not a personal thing at all. People move on. I’m not into cliques and exclusive clubs but neither do I believe we have to be friend’s with people we don’t necessarily get along with.

Oh For Goodness Sakes…

So I was kind of surprised when I saw this Tweet this morning:

I recently lost a follower, and thanks to http://who.unfollowed.me I know it was @debng #whounfollowedme

This is one of the more polite Twitter unfollow messages I’ve come across. Some are rude and I’ve even seen fights break out. I’m not sure I see the logic in shaming the people who don’t follow us. People drift apart. Relationships don’t always last. I get it if it’s someone we care about, and in that case I might contact the other party to see if I can repair the relationship. But a total stranger? What’s up with that?

Darn It, It’s Nothing Personal

Now, I understand being curious about people who unfollow, but I don’t understand why the public shame announcement? I liken it to a party. When we’re at a party we talk to different people. Some people we get along with very well and others…not so much. We may take phone numbers and email addresses for the people who shared common interests and goals, but the people who we don’t quite see eye to eye, we mostly likely won’t pursue a relationship.

If you’re going to be active with lots of friends and followers, you’ll have to consider that people will unfollow you on a daily basis. Most of the time it’s because they realize they have nothing in common or that you don’t share the same philosophy. If you wouldn’t yell at a co-worker or acquaintance from a street corner because she’s not your BFF, why would you do it on Twitter?

Am I off base? Would love to get your thoughts on this one.

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  • http://amyvernon.net AmyV

    Bra-vo. I don’t understand when people take so much offense. Sure, if it’s someone you’ve known forever and they unfollow you without saying anything first, it’s understandable to be hurt. But I don’t even pay attention to who’s unfollowing, because I figure they just weren’t interested. Why should people follow me if they’re not interested in what I’m tweeting about?

    I’m also a high-volume tweeter when I live-tweet events. On days I live-tweet I send out multiple warnings and say I take no offense if anyone unfollows. I’m sure some do, and some tell me they’re unfollowing and going to come back the next day, after the high volume is over. I show consideration for them, and they show it to me. Some just suck it up for the day and joke about how their entire twitter stream seems it’s me. I appreciate those folks very much.

    If someone I don’t know is gonna get all pissy at me for unfollowing them, I’m not going to lose sleep over it.

  • http://www.livecollarfree.com James Schipper

    That unfollow message you got is an automated Twitter app. Of course by someone who cares who is following enough to sign up with that service so it would automatically send that tweet.

    I unfollow negative people as a general rule. Those who mock people when they unfollow them and can’t make the jump in logic to figure out the connection are on that list.

    There was one guy whose stream was full of “don’t let the door hit you on the butt” and other insecurities about how many followers left that day. I don’t know how he manages to make any money as a life coach.

  • http://amidlifeofprivilege.blogspot.com LPC

    Deb, I agree with you – although I came to that understanding only after a while. Twitter is different than the fleshworld, so it can take a little while to parse the ins and outs. As for that message, as James says, it’s automated. I use who.unfollowed.me, and you have to make sure you don’t check the box to tweet your updates. That said, the service is also one of the ways I learned to relax about followers, unfollowers, etc., as I realized that many “followers” are just corporate ghosts.

  • http://www.virginbloggernotes.com Jean Sarauer

    Good Lord, do people really have time to get their knickers in a knot over this stuff?

    Number one, I can’t imagine wasting my time and energy finding out who unfollowed me, let alone making a big fuss over it when someone does. Number two, I don’t see how ‘shaming’ a former follower would ever help me attract new followers.

    Ah well, it takes all types to keep the world in balance.

  • http://jakelacaze.com Jake LaCaze

    Calling someone out for unfollowing you is immature. I monitor people who unfollow me by using Qwitter, but I don’t call them out or take it personally. If you’re not losing followers, you might not be growing and developing. I unfollow people all the time, after I give them a trial basis and realize that we’re not meshing. I’d be embarrassed if someone said something about it.

  • http://www.freeismylife.com Jackie @ freeismylife

    It would be a waste of my precious time to monitor if someone unfollowed me and then try to shame that person into rethinking their decision. I would like followers who actually read my blog and are getting some value from it. Nuff said.

  • http://www.buraq-technologies.com/ ambreen11

    Its very interesting article! I think we should not take it personally when someone unfollowed us.I agree with all your precious points you have here. Thanks