On Writing for Dummies: And So It Begins

by Deb Ng on March 23, 2011

I don’t think I’ve yet come down from the high that came about after learning my book proposal for “Online Community Management for Dummies” was accepted by Wiley Publishing. It’s always been my dream to write a book, and people and online communities are my passion.

In my day dreams about writing a number one bestseller, I always picture myself working from dawn to dusk, knocking out chapters in my small home office and truly getting lost in the writing. Because words always come easy for me, especially with my blogging, I imagined it wouldn’t be any different with writing a book.

Enter the rude awakening.

As I worked on my third outline revision, it occurred to me there was an opportunity to share my experience with others, especially those harboring the same illusions, because writing a book, especially a “For Dummies” book, isn’t how I pictured it at all.

It’s not a bad thing, but don’t let the “Dummies” title fool you. These aren’t simple books to write, and they’re not written for simple people.

No vaguery allowed

When I created my original outline it was a simple list of bullet points, following what I felt would be the book’s natural progression. The problem with this is that editors can’t read my mind. So I may know what’s going to happen when I put my vague list of bullets to paper, but my editor hasn’t a clue. Although I want to say, “I know exactly what needs to be said for this and how it should be written, even if it’s not translating well to my outline” my editors need to know I have a concise package of ideas that will sell. The outline process was frustrating, but I totally got it in the end and should the Wiley people wish to entrust me with another title, I’ll have it in the bag.

I think.

Guidelines and rules

All publishers have a set list of guidelines and Wiley, and the Dummies series, are no exception. Now, I’m not going to give away any trade secrets but I can tell you that nothing scared me more than receiving the telephone book-sized zip file filled with guidelines and formatting suggestions.

Ok, well maybe they’re not so much suggestions as they are rules to live by.

I’ll go as far as to say reading and memorizing the guidelines, which is more of a manual than file, really, was almost as challenging as working out the TOC.

Anyone who has ever read a “Dummies” book knows the series follows a specific format. From a reader standpoint it seems easy enough, but for a writer, it’s not so simple. Stopping to remember the rules isn’t always easy for someone who followed other writing rules for most of her career.  Plus, I just want to write and sometimes the formatting process slows me down. At the moment I’m wondering if I have enough “tips” or “warnings” or if my chapter will be sent back to rewrite because I have too many lists.

Writing a book brings out my insecure side.

Suits my style

While rules and regulations are a challenge sometimes, the “Dummies” series totally suits my style. The tone is conversational and lends itself well to the same type of sharing I do here. Yeah, I do have to stop and think about what I’m writing – and I do worry I’m not formatting my documents correctly, but my experience with the Wiley editors so far is that they are patient and want me to succeed. As I get all the specific down the words are flowing easier and I’m sure by the time I’m a few chapters into it, it’ll all be second nature.

Though this book is my most challenging writing project yet, adapting to guidelines is something professional writers do and I’m happy and proud to have this experience.

I’m sure I’ll have more experiences to share, thanks for coming along on this journey with me.

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  • http://www.thursdaybram.com Thursday Bram

    I know it might be a little odd, but I actually prefer projects where I have in-depth guidelines. I really like having clear expectations because that means that I know exactly what to do for everything — I don’t have waste brain power on trying how to best format stuff. Instead, I can totally focus on the cool bits of what I get to do and try to knock the writing out of the park.

  • http://www.thursdaybram.com Thursday Bram

    I know it might be a little odd, but I actually prefer projects where I have in-depth guidelines. I really like having clear expectations because that means that I know exactly what to do for everything — I don’t have waste brain power on trying how to best format stuff. Instead, I can totally focus on the cool bits of what I get to do and try to knock the writing out of the park.

  • http://www.twitter.com/markhawker Mark Hawker

    Hey, Deb.

    As a recent published author I can sympathise with the bullet points! I remember submitting a vague chapter outline but inside I felt that every chapter would shape itself in time. It was just that at that specific moment in time I didn’t know their shape!

    One thing that would’ve helped, on reflection, was allocating a rough number of pages for each chapter as something to work towards. The guidelines are a learning curve, but once you’ve mastered them they’re incredibly useful!

    Good luck.

  • http://www.twitter.com/markhawker Mark Hawker

    Hey, Deb.

    As a recent published author I can sympathise with the bullet points! I remember submitting a vague chapter outline but inside I felt that every chapter would shape itself in time. It was just that at that specific moment in time I didn’t know their shape!

    One thing that would’ve helped, on reflection, was allocating a rough number of pages for each chapter as something to work towards. The guidelines are a learning curve, but once you’ve mastered them they’re incredibly useful!

    Good luck.

  • Anonymous

    For years in the marketing agency I managed, I could not get clients to buy into detailed outlines. We had the opposite problem. We wanted clear direction on the content before we started the laborious process of wordsmithing. I still have problems selling outlines today.

    Anyway, the Dummies series is the best set of business books ever conceived. I could not have gotten through my time at Catholic Charities without “Catholicism for Dummies.” You should be so proud! I can’t wait to read it.

  • Anonymous

    For years in the marketing agency I managed, I could not get clients to buy into detailed outlines. We had the opposite problem. We wanted clear direction on the content before we started the laborious process of wordsmithing. I still have problems selling outlines today.

    Anyway, the Dummies series is the best set of business books ever conceived. I could not have gotten through my time at Catholic Charities without “Catholicism for Dummies.” You should be so proud! I can’t wait to read it.

  • http://nathalielussier.com Nathalie Lussier

    Ooh I’m really enjoying getting a glimpse of your writing “inner dialogue”. I can definitely appreciate how different it can be to blog versus writing a book. Another friend of mine recently wrote the Facebook Marketing for Dummies book (Amy Porterfield) and it’s just so cool to see how these big projects are coming to fruition! :)

  • http://nathalielussier.com Nathalie Lussier

    Ooh I’m really enjoying getting a glimpse of your writing “inner dialogue”. I can definitely appreciate how different it can be to blog versus writing a book. Another friend of mine recently wrote the Facebook Marketing for Dummies book (Amy Porterfield) and it’s just so cool to see how these big projects are coming to fruition! :)

  • Bernard_Scott

    Congratulations on the publishing :-)

  • Bernard_Scott

    Congratulations on the publishing :-)

  • http://kommein.com Deb Ng

    Thanks, Bernard!

  • http://kommein.com Deb Ng

    Thanks, Bernard!

  • http://kommein.com Deb Ng

    I’m an oversharer, Nathalie, so I thought it might be fun to talk about how it’s going. But if it ever gets boring you’ll have to let me now.

    And I love Amy too.

  • http://kommein.com Deb Ng

    I’m an oversharer, Nathalie, so I thought it might be fun to talk about how it’s going. But if it ever gets boring you’ll have to let me now.

    And I love Amy too.

  • http://kommein.com Deb Ng

    Thanks, Claire! I am proud and thrilled and doing big happy dances when no one is looking.

    Now that I’m actually writing the book, I’m really happy for my detailed outline because it spells things out for me and I don’t have to think “now what was I going to write about that again?”

  • http://kommein.com Deb Ng

    Thanks, Claire! I am proud and thrilled and doing big happy dances when no one is looking.

    Now that I’m actually writing the book, I’m really happy for my detailed outline because it spells things out for me and I don’t have to think “now what was I going to write about that again?”

  • http://kommein.com Deb Ng

    Hi Mark,

    I did allocate pages in my outline, but I’m really bad at judging how many pages something will take to right. Still it gives me a goal.

    I also agree that the detailed outline is essential, didn’t think so before but I get it now.

    Thanks for your insight.

  • http://kommein.com Deb Ng

    Don’t get me wrong, Thursday, I like detailed guidelines too. This way there’s no mistake. I know what;s expected of me and there’s less back and forth.

  • http://kommein.com Deb Ng

    Hi Mark,

    I did allocate pages in my outline, but I’m really bad at judging how many pages something will take to right. Still it gives me a goal.

    I also agree that the detailed outline is essential, didn’t think so before but I get it now.

    Thanks for your insight.

  • http://kommein.com Deb Ng

    Don’t get me wrong, Thursday, I like detailed guidelines too. This way there’s no mistake. I know what;s expected of me and there’s less back and forth.

  • Anonymous

    Woot! Congratulations Deb! I look forward to helping make it a bestseller! I’ve ghostwritten several books and I can remember the first time I encountered the phone book size of guidelines, I nearly cried, lol. Having gone through it a few times, I know that you are more than up to the challenge. I can’t think of anyone more deserving to have a bestseller than you!

  • Anonymous

    Woot! Congratulations Deb! I look forward to helping make it a bestseller! I’ve ghostwritten several books and I can remember the first time I encountered the phone book size of guidelines, I nearly cried, lol. Having gone through it a few times, I know that you are more than up to the challenge. I can’t think of anyone more deserving to have a bestseller than you!

  • JeremyT

    Hi Deb,

    Congratulations on your book!

    I’ve just sent you a request to connect on LinkedIn.

    I’d like to hear more about the For Dummies style guide. I’ve been trying to locate it on Wiley’s website with no success.

    All the best,

    Jeremy

  • JeremyT

    Hi Deb,

    Congratulations on your book!

    I’ve just sent you a request to connect on LinkedIn.

    I’d like to hear more about the For Dummies style guide. I’ve been trying to locate it on Wiley’s website with no success.

    All the best,

    Jeremy

  • http://kommein.com/ity-check/ On Writing for Dummies: New Challenges — Kommein

    [...] Writing for dummies, isn’t for dummies. I say that because I’m writing a “For Dummies” book and it’s difficult. No. It’s downright hard.  I’m not saying this in a whiney, “feel sorry for me” kind of way, either. I mean that I thought I could breeze through it and be done by now, but nothing’s further from the truth. Writing for the “For Dummies” series is proving to have its own set of challenges. [...]

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