I began blogging around the same time as some of your favorite “A-List” veterans. They were my heroes too and each day I visited their blogs to learn new tips for monetization, blogging, social media and writing. We’ve all gotten a little busier lately and I can’t check out those blogs as often as I used to. However, when I do have some time to sit down with my iPad and read the feeds, I don’t see my favorite bloggers anymore at all. I see a variety of guest bloggers, which I have mixed feelings about.
Expecting something that isn’t there anymore
Here’s the thing about these extremely popular blogs where their extremely popular bloggers don’t post anymore…the blogs gained popularity because readers enjoyed the bloggers’ voices and advice. We’d still like to see that same voice and good advice, but it seems now these bloggers only post when there’s something to sell.
So let me ask you this…now that the blogger is too busy working
as an Internet marketer on his own projects outside of blogging, is it fair to use the same name and brand on a blog featuring guest posters. I realize, and totally get, that we’re receiving free content and advice from these blogs but let’s be honest. Sometimes visiting a blog and expecting to receive serious advice, but hearing instead from someone who is just starting out and hoping to build up backlinks, is akin to going to a five star restaurant where the chef has been replaced by someone who flips burgers at a fast food restaurant for a living. It can be a little disappointing.
Is it fair to offer “pro” tips when beginners are guest posting?
The reason many of these early bloggers became famous or well-known authorities is because they were good at what they did and showed us how the pros did it. So is it fair for us to expect “pro” advice and discussion but receive posts that might not be quite accurate, or the same thing we read 100 times before, from someone who hasn’t been hanging out in his respective niche for very long?
Don’t get me wrong. These bloggers don’t owe us anything. They should be out protecting their interests and getting rich, they earned and deserve that right. It just seems to me that it can’t be considered “Chuck’s blog” if “Chuck” hasn’t blogged there in years.
So when a blogger gets too busy to blog and has moved on to the next big thing should he sell or re-work his blog’s focus to reflect the new writers? It’s something I think about and it’s one of the reasons I sold my blog network. I no longer had time to work on it, how could I pass it off as mine?
Would you rather read sporadic “pro” posts or daily guest posts?
Now, these “top bloggers” I speak of. You still clamor for their advice. I can tell this by how you pack their session rooms at conferences and retweet their blog posts. Would you rather they posted less frequently, but still posted on their own blogs, or would you prefer the daily guest posts by a bunch of people you never heard of.
What happens when popular bloggers become way to busy to blog. Can we still call them bloggers?