If you have been following this series on how to sell a blog, you’ve no doubt realized that a lot goes into selling a blog and it’s not a decision to be taken lightly. For example, you’ll have to prep your blog for sale, determine a price and truly have a blog worth selling. That’s not enough though. Before you start looking for buyers, you’re going to have to gather some details. You see, it’s not enough to tell them your blog receives so much traffic and that it makes thousands of dollars each month in revenue. You’ll also have to back up your facts and prove your stats.
Keep screenshots handy for the following:
- All revenue sources – Potential buyers will want to see proof that you’re earning what you say you earn whether it’s Adsense, private ad sales, affiliates and even revenue generated through your blog from ebooks, courses, and other income streams.
- Traffic sources: Buyers want to know about uniques, search traffic, how the social networks are working for you and on the whole, how many people read your blog each day.
- Indirect traffic sources: How many people read your blog via RSS, Facebook, newsletters and more.
- Press, awards and accolades: Keep links to all good news and mentions.
Basically you’re going to have to prove everything you use as a selling point for your blog. Plus, if you have good relationships with advertisers and other bloggers, your buyer is going to want this information as well. They’re hoping to have the same success or else it doesn’t make much sense for them to invest in your blog.
Each potential buyer will want to see at least three months worth of the above, some will ask for a year’s worth of information to check on the growth of your traffic and revenue. The best thing to do is to put together a kit featuring all the pertinent information and having it a the ready for anyone who asks. The easier you make things for a potential buyer, the more likely they are to make a good offer. It will also save a lot of back and forth for anyone looking for more information.
To ensure a smooth transaction, gather this information before you put your blog up for sale.
Would you ever sell your blog? What would it take to get you to do so?
Judging by my email, plenty of you are interested in this series. Please let me know what other questions you have on this or other blogging and social media related topics.
