Community Management is in the Eye of the Beholder

by Deb Ng on January 10, 2009

community-outreach

Here’s the thing…though I have an idea of what we think community is, what it does and why it’s important, someone else is bound to see it differently.  That’s why the Community Manager’s job description varies depending on company. For instance, I know one Community Manager who is only expected to blog, rock the social networks and moderate the company forum. I know another who is expected to handle customer service, including email, phone calls and trouble shooting. My own Community Manager job includes blogging, forum moderation, social media outreach, blogger outreach, ghost writing articles for members of the team and other tasks.

This is why it’s so important not to apply for a job just because it says “Community Manager” in the title. Read all of the descriptions and qualifications and make sure it’s what you’re looking for.

Community Management means different things to different people. What does it mean for you?

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  • http://digitallifenews.com/?p=42 Daily Digest for 2009-01-10

    [...] Community Management is in the Eye of the Beholder [...]

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