From the category archives:

Reputation

Social Media Blackmail

by Deb Ng on August 19, 2010

Have you ever been afraid to say or write something because you feel someone will trash you on his blog?  Are you quick to respond to a complaint, without investigating, because the complainer is getting particularly loud on Twitter? The squeaky wheel gets the grease, for sure, but sometimes those wheels aren’t squeaking because they’re [...]

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My sister and I have a food blog called Cookerati. Though we mostly love to talk about food and share recipes, we also know that we’ll probably have to talk about products because people who are interested in food are also interested in all the things that put together a meal. They want to know [...]

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I enjoy people watching in both the real world and in cyberspace. Some folks I consider role models and some are models for what (I feel) not to do. I’m especially interested in watching how the same person runs a private social media account v. a brand’s Twitter account. For example, I know of one [...]

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Why Elevator Pitches Don't Work

by Deb Ng on July 3, 2010

Picture this: You walk on to an elevator. It’s crowded and you’re late for a meeting. As the doors close someone corners you and begins to recite a brief, cookie cutter version of his life. He’s thinking this bold approach will get him a job. You’re thinking you can’t get off that elevator fast enough. [...]

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