From the category archives:
I just read like the 800th post complaining that most folks who are supposed to be influencers are only considered to be so because they’re popular and if they weren’t so popular, they wouldn’t be influential. Well, duh. There’s a reason influences are, well, influential, and that’s because what they say resonates within most people. [...]
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“I have several blogs,” the blogger told me. “After my P.R. career didn’t pan out the way I wanted it to, I started blogging to show my authority. I have a business blog, a marketing blog, a social media blog, a travel blog and a food blog.” Wow. That’s a lot of hats to wear. [...]
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It doesn’t seem productive, does it? We all eff up sometimes, even perfect people. Still, with said eff ups, we tend to look around for the easiest person or situation to blame. It occured to me that this is a waste of valuable time. Usually, if we look within ourselves, we’ll find the true culprit, [...]
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Social media and, especially, blogging is so relaxed. We speak our minds, we air our views and we type like we talk. It’s all part of the charm, isn’t it? But then, when it’s time to act professional, sometimes we miss the mark. Now, I’m no prude, but when did things like excessive swearing or [...]
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So I’m sitting in a session about Media Kits at Type A Mom yesterday when it was suggested that perhaps bloggers ask to be paid for their product reviews instead of only receiving swag. I’m sure the gasp from our table was one heard round the world and a bit of conversation ensued. The person [...]
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I often talk about creating elastic boundaries because I believe in the importance of drawing a line so that our personal time is not infringed upon or the people we do business with respect our time. However, I also believe in being accessible, not only during our business hours, but also if needed for a [...]
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Have you ever been afraid to say or write something because you feel someone will trash you on his blog? Are you quick to respond to a complaint, without investigating, because the complainer is getting particularly loud on Twitter? The squeaky wheel gets the grease, for sure, but sometimes those wheels aren’t squeaking because they’re [...]
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My sister and I have a food blog called Cookerati. Though we mostly love to talk about food and share recipes, we also know that we’ll probably have to talk about products because people who are interested in food are also interested in all the things that put together a meal. They want to know [...]
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I have a gripe. I see a lot of reluctance to call some truly influential people “influential.” Instead it’s written off as popularity or sheep-like mentality, as if being popular is a bad thing. Being popular means being well-liked, so why not use that power for good? Here’s my question to you: since when can’t [...]
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Influence is one of those social media buzzwords of the day. Everyone is tossing it around or measuring how it works. While I will admit some people are more influential than others, I’ll also be the first to tell you that “influence” is in the eye of the beholder. What Makes Someone Influential? Why are [...]
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