From the category archives:
If you live in Chicago, you probably know Ramon De Leon. He’s the hugely successful owner of a half dozen Dominos Pizza franchises, in what is considered by many to be the pizza capital of the world. So how does a pizza chain compete with some of the best deep dish pizzas in the world? [...]
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The Book of Laughter and Forgetting is one of my favorite novels. In it, Milan Kundera outlines a condition he refers to as “graphomania“. Graphomania is the compulsion to write for an audience wider than one’s usual immediate social or family circle. Graphomania isn’t the simple urge to write for the sake of expression. Graphomania [...]
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Twitter is more than just idol chatter, it’s an important tool for research, learning, sharing, and, yes, even finding social media jobs. Those of us who spend a fair bit of time on the social networks know that they present some amazing opportunities. Using Twitter to find social media jobs doesn’t have as much to [...]
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A good friend and I have a friendly rivalry going on foursquare. As we often check into the same places, we tend to steal Mayorships back and fourth. “Oh no you didn’t!!” I texted her last night after receiving word that she ousted me as the Mayor of Applebees.”My people will be in touch soon [...]
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Have you ever been afraid to say or write something because you feel someone will trash you on his blog? Are you quick to respond to a complaint, without investigating, because the complainer is getting particularly loud on Twitter? The squeaky wheel gets the grease, for sure, but sometimes those wheels aren’t squeaking because they’re [...]
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I’m often asked about how or where to learn about social media. Many colleges and universities now have online marketing and social media agendas, however, many of today’s social media professionals are self taught after hanging around online for more than a decade. Still, that doesn’t mean everything comes to us by osmosis. We read [...]
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Last week, I received a nice note from a small business owner who reached out to me to ask questions about attending BlogWorld. She’s kind of old school with their marketing and P.R. and she was asking me the benefits of attending such an event to learn more about social media. As we talked, she [...]
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The measurability of social media is sort of a big deal right now. All the biggies are going on about measurement and ROI and tossing lots of other happy buzzywords. Here’s the thing…social media are a bunch of tools. Measuring these tools is akin to measuring a hammer or a ruler – each will help [...]
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Here’s the thing about social media, if you’re good at it, you can’t let people think you’re good at it. You have to be all humble and aw shucks about the whole thing. You can’t call yourself an expert, even if you are one, and you can’t spin things in your favor, because if you [...]
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Looking for social media jobs? You’re in luck! Not only is there an abundance of gigs available, there are an abundance of places to go to find these jobs. Some of them are virtual and some of them are physical, but all can help you to land a job as blogger, social media strategist, or [...]
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