From the category archives:
About a year ago, I determined I couldn’t tell what was happening with the people I followed on Twitter. I followed the same amount of people who were following me and I didn’t know most of them and rarely interacted with them all. Instead, I saw lots of links and a lot of tweets that [...]
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So yesterday I was at a local department store taking care of some back to school business. As I approached the checkout line, I noted the “Follow us” posters at each cash register. Each poster included the words “Follow Us!” and showed Faebook and Twitter icons. That’s it. Which led me to the following questions: How [...]
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Dear Friends, I heard some rumors that I must not have much of a life because I update my Facebook (a lot) more than once in a blue moon. I heard inklings that I might be richer if I had a real job. I hear a few giggles and see a few eyerolls whenever I [...]
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Desperation is never pretty. It’s the woman sitting alone at a party trying to catch the eye of every single male in attendance, or the salesman with 100 neon lit signs adorning the streets outside his shop. Desperation is a dozen exclamation points or a 90% discount sale, or spending money we don’t have on [...]
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So… you feel you have a great blog, a winner, really, and want to get out the word. You share links on Twitter and invite fans on Facebook and …hardly anyone stops by. Or You’re representing a brand. “I have lots of connections” you tell them. “They’ll show me massive support.” So you send said [...]
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Senior citizens are the fastest growing demographic on Facebook, and this doesn’t surprise me. Though I’m not a senior, I personally use social media tools for business, but also to keep up with past and present friends as well as my family. For seniors, using Facebook, has enabled them to get in touch with long [...]
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I consider myself more of a social media enthusiast than an expert. While I’ve been enjoying the space and its tools for many years, I think I still have a lot to learn, especially as it’s still kind of evolving. Social media isn’t brand new, but it’s not old, either. As I see more and [...]
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You know what I love about social media? It holds us accountable for everything we do. Gripe if you will about lack of privacy or being Googleable, but in a way I appreciate how easy it is to back up my past. I was thinking about this after starting a new blog over the weekend. [...]
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Back in the day, I’m talking the 70′s and 80′s, chain letters were in vogue. Every now and then we’d receive anonymous letters, written in recognizable penmanship, promising dire circumstances if we didn’t copy said snail mail over twenty times and send to our friends and relatives. My parents assured me that chain mail meant [...]
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Whether you’re running a social media campaign for your own stuff or for a client, it’s not as easy as it looks. At first glance it seems like a fun little gig with lots of social networking and monitoring the Twitter account. However, there’s so much more to it than that. A successful social media [...]
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