Joseph Thornley, a good friend of mine, interviewed Melanie Baker of AideRSS, now called PostRank, back in August. It is a great example of why companies need a Community Manager, as well as why Joseph Thornley is a great interviewer.
Key take home points:
- Traffic doesn’t mean community
- Community can evangelize for you if created right
- Find the value in multiple communication channels
- Be flexible on where you talk to people
I hope you enjoy this video, and I hope to do some myself in the coming year.