From the category archives:

Community Management

community

Comment policies are a tricky thing. Once we start moderating blog or forum comments, folks cry “censorship!” and accuse us of not allowing them the freedom to disagree. Because of this, many bloggers or forum moderators allow their commentators to basically say what they want until anarchy ensues and their communities become a verbal free-for-all.

In the last few years I’ve managed a couple of succesful communities and I’ve learned some essential truths:

  1. My blogs and forums are not the government, and therefore, censorship doesn’t exist.
  2. People should show the same respect in an online community as they do when visiting someone’s home.
  3. There’s no shame in asking folks to be respectful and remember their manners.
  4. There are ways to disagree without resorting to name calling and abuse.
  5. Comment policies rock.

My writing community, Freelance Writing Jobs, is generally a helpful community of writers networking with and assisting other writers. However, when they begin to disagree about things such as rates it can get kind of ugly. So I posted a comment policy. It reads as follows:

We don’t like to have too many rules here at FWJ. Rules and regulations tend to scare people away, and we enjoy a crowded sandbox. Without rules we would have anarchy, and we’re not really into that either. So here it is in a nutshell: Be nice and be respectful. Easy, right?

Here’s the deal. When commenting, be nice and be respectful. Before you start yelling censorship and first amendment, let me clarify that you are more than welcome to disagree. We love spirited discussion and debate. Just be nice and be respectful.

Personal attacks, rudeness, vulgarity, spam and all around bad manners in comments will find said comment quietly and unceremoniously removed. If you would like to discuss removal of said comment, take it to email. We will no longer have public discussions and arguments about why certain comments are removed.If your comment is removed, it’s safe to say you weren’t nice or respectful. If you post a comment to announce to everyone we’re evil and removed your comment, we’ll remove that one as well. You’re welcome to talk it over with us in private.

Thank you for your understanding and for being nice and respectful.

You know what? It worked.

As a blogger, there’s nothing I enjoy more than a spirited discussion underneath something I wrote. It amazes me however, that certain grownups can’t play nice. In addition to the aforementioned comment policy, I have my blog network set up so that a new visitor’s first comment automatically is held in moderation.  This serves two purposes

  1. It allows me to personally welcome a new member to the community.
  2. It allows me to remove an offensive comment from a troll.

Two years about FWJ had a reputation for being a writer’s battleground, today it’s the number one online community for freelance writers. Having a clear comment policy, and being firm about enforcing that policy helped to create a thriving, helpful community. It’s not censorship to ask people to behave.

Do you have a comment policy? What does it say?

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discussionI have a confession to make. I’m technically challenged. When it comes to blogging I can handle the writing end and maybe even a little widget and plugin installation, but when it comes to the nitty gritty, I haven’t a clue. I generally hire people to design my blogs and to handle the issues I can’t.

In November,  I was thrilled to be able to announce I was revamping my popular Freelance Writing Jobs blog from a single blog into a network of six blogs. Imagine how it feels watching a small blog grow into the number one online community for freelance writers? This was a thrilling and scary time for me. At the recommendation of my trusted tech guys, I moved over to a more reliable hosting company. It was a company that came highly recommended, received good reviews and they patiently answered all my questions when I called.

A tale of two servers

A couple of weeks after the move and upgrade, I received a notice from the host. My site is too busy, processes are running and it’s affecting the other websites on the server. Could we look into it? Indeed we could. My tech guys looked into it and fixed the problem. Or so we thought.  In mid- December the host sent another notice.  My blog network is too busy for the chosen plan, I had to move to a dedicated server. This must be done within 24 hours or my service would be yanked. Feeling I had no choice, I paid hundreds of dollars (that I couldn’t spare during the holidays) to get this done. Some of that money, by the way, had been earmarked so I could give my bloggers an end of the year bonus. Sorry, guys. [click to continue…]

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help-wanted1

Forgive my absence of over a week. This has been a crazy busy time at the day job! I couldn’t sleep tonight, however, so you wake to find a list of community manager and social media jobs. I’m hoping for this to be a regular feature. I’ve been listing daily leads at my Freelance Writing Jobs blog for almost four years and it goes over well. I’m not sure I’ll be doing this daily, but weekly ought to do the trick.

Something that’s bugging me are all the people hiring community managers as unpaid interns. Trust me, you need experience for this gig.

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linkedin

Here’s a gig where I’m sure lots of folks wish there was a telecommute option. Unfortunately for you, (or fortunately for the folks in these areas) the job is an on-site position in either Omaha or Mountain View, CA.

LinkedIn is looking for a Community Manager. Check out the details:

Job Description

The Group Community Manager can be located in either our Mountain View, CA office or our Omaha, NE office and is the primary resource for LinkedIn’s group managers, helping them build thriving, successful professional communities on LinkedIn. The manager guides and develops managers, addresses problems, represents group managers and their needs to LinkedIn’s product development organization, collects and provides tools and information about effective group management.

Responsibilities:
· Market research & community listening (inbound)
· Company/product education & evangelism (outbound)
· Identify/amplify community cheerleaders (both)
· Support internal customers – Executive team, Senior Management team, Omaha, and California offices
· Drive engagement among managers through online events
· Serve as the primary point of contact and provide best practice guidance in the areas of content and service development, event programming, online facilitation, member outreach, etc.
· Drive to completion, from investigation to delivery, initiatives that use community, social networking, and other technologies to increase community participation, in collaboration with community managers.
· Develop and post interactive content that encourages participation and the development of member-generated content to ensure that the community is achieving its objectives
· Drive processes that encourage member-to-member interaction
· Lead the day-to-day operations of the managed community in conjunction with internal community owners
· Monitor and moderate community participation to ensure that rules of engagement are adhered to
· Assist in the development of the Community platform and ensuring that it meets the objectives of the Community
· Provide tracking and metrics to communicate and validate the Community interaction
· Community Advocate – Actively engaged with community members by representing and building relationships in both directions. Strong listening skills are a must
· Brand Evangelist – will promote events, products, and upgrades to customers and will build trust with the community
· Savvy Communicator – ability to mediate and communicate utilizing various communication tools
· Gathers community input for future product and services – Responsible for gathering the requirements of the community in a responsible way and presenting back to the product teams. Feedback conduit for company and community and sync up the two.

Want to learn more? Visit the job description page at LinkedIn.

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community-outreach

Here’s a scenario some community managers are facing: You’re hired by a business interested in building a web presence. Your superiors consider themselves hip pioneers for jumping on the social media thing, but they reality is they haven’t a clue. As a result, you can’t do your job properly. They question the amount of time you spend on social networks, shuffle you around to different departments, don’t think conferences are necessary, and don’t take any of your ideas for social media promotion seriously, and really, have no idea what to do with you.  Put on a brave face folks, and don’t pull your hair out. You can make it work.

You were hired to create an online presence using forums, blogs, networks and other social media tools. You know you’re good at what you do, and you know there are logical reasons for doing what you do. Now, you have to communicate it to your superiors. This isn’t always easy, and can be very frustrating, but if they didn’t want a heavy Internet campaign they wouldn’t have hired you in the first place, right?

Take a deep breath. Don’t get angry. If you find you’re getting questioned every step of the way or that folks don’t take you seriously, take some time to write up a proposal or outline. List all your social media strategies and why you feel they will benefit the business. Send it to all the players and request a time to discuss follow up.  Now gather data and statistics so you can make your case. You CAN make this work!

It’s hard for many old schoolers to embrace social media but it’s part of a community manager’s job to make sure they get it. Don’t let frustration give in to anger. Use your energy to create a rocking community instead.

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Mary Davis

employment

Blog: Everyday Baby Steps

I’m a blogger and mom to three. I have a professional background in higher education and mental health counseling. I was voted Outstanding Academic Adviser of the Year for two years in a row at the community college I worked for.

I love writing, and I feel that a community management position would be ideal for me because I’ve also proven myself professionally as a people person and a natural listener. I have a wide variety of interests and look forward to discussing how I can help your company grow its community.

If you would like to contact Mary Davis for more information regarding her experiences and expertise, please send an e-mail to marydaviswrites[AT]gmail.com.

If you are looking for a job, please submit your details to be included in the next round at the Looking for Employment page.

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Mashable has a great article up that I think all Community Managers should read entitled, HOW TO: Survive a Social Media Revolt.

Hulu recently made a mistake in how it removed content from its site, and its community turned on the company rather quickly. Of course they tried to fix the mistake, but some damage was already done.

Muhammad Saleem goes over some things that they could have done that would have stopped this whole mess from hurting their brand.

My favourite section, also the first tip from Muhammad is:

Communicate Even If You Have Nothing to Say
It baffles me to see that most of the people running popular social media sites (and new media sites in general) hardly communicate with their communities. When they do, it’s usually for one of two reasons, either an announcement of new features (which is useful for PR purposes), or to apologize for their mistakes (these apologies usually come after massive uproar, not in the absence of). Write to your community and participate in your community even if you don’t have something ground breaking to say, and definitely communicate with your community if you’re going to be making changes that will effect thousands of loyal users.

Read the other four lessons over on Mashable.

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weekend

Most community management gigs appear to 9 to 5 jobs, but are they? I work for a 24/7 social radio network and it certainly doesn’t shut down at 5:00 p.m. every day.  Folks are still visiting each others’ chat rooms and talking in the forums and Yahoo Group. They still need me to wear my moderator hat. I’m also expect to provide a blog post or two over the weekend to keep the traffic flowing.

This is something all Community Managers need to think about – what happens to your community on the weekend. Do you just leave it and come back on Monday spending a frenzied day trying to catch up, or do you drop by here and there on the weekend just checking to make sure the joint hasn’t been taken over by trolls?

Even though my weekend time is family time, I still take an hour or so each day to check on the community. Someone might be having difficulty dealing with a situation, and I don’t want them to have to go through the frustration of waiting two or three days for a response.  If I know I’ll be away from my laptop for a few days, someone else takes over.

Everyone knows how frustrating it can be to reach Customer Service personnel over the weekend. Rather than have a frustrated community, it’s probably in your best interest to make sure there’s some sort of presence during the non-business hours.

What happens to your community on the weekend?

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walmart

Even WalMart understands the need for Community. Actually WalMart totally gets the community thing. The have their 11 Moms blogging network, with accompanying BlogTalkRadio shows, they know the importance of community and a heavy web presence. They’re also making sure to get the most bang out of their social media buck because they’re hiring a Community Analyst. It’s a great way to assess the needs of the consumer.

Here are some details:

The Community Analyst is an advocate for the community initiative and all its components (e.g. classifieds). He or she identifies best practices and insures no inappropriate content gets on the site, or is identified/escalated in the organization or media. As a part of supporting the community team, this individual is responsible for making sure performance of the experience meets expectations, including timeliness of the user generated content experience. As a subject matter expert for community, they will deliver reporting and insights for all community functionality to advance the organization’s knowledge about online community. Key success metrics for the role are zero internal or media issues, uptime/responsiveness/customer service metrics, and delivery of reporting metrics and insights.

They’re looking for skills to:

*Strong analytical skills

*Experience developing reports/custom inquiries and with
execution of dashboards and reporting

*Retail Industry experience is a plus

*Familiarity with online marketing metrics such as ROI,
click-through rate, cost-per-click, conversion rate, average order
size, etc.

*Skills at working with proprietary and leading web site
reporting tools

*High Level of Comfort with MS Office, specifically MS Excel,
MS Access and Power Point

*Ability to organize and prioritize multiple requests or
escalate unresolved issues when necessary.

*Previous vendor management experience.

*An understanding of and passion for online community and
consumer-focused e-commerce

This isn’t a job for the sweats and bunny slippers crowd. You will have to go into the office in Brisbane, California. Since WalMart is destined to survive the current crisis with the economy, and their stock is actually up, it doesn’t seem like a bad gig to have. Check out full details for this gig at Forum One Networks.

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Victoria Bianchini

employment
Support. It’s as important to happiness as it is to healing. Studies tells us that having a supportive group behind us is what makes the difference when it comes to meeting a challenge or overcoming a catastrophe.

Last year my boss gave me a card to hang by my desk. A beautiful photograph of hands embracing a butterfly taking flight, it said simply: Help. It’s my word, my calling, my unique selling point, my point of differentiation.

I’m passionate about helping people realize they’re not alone and that even the smallest exchanges can bring clarity.

I’m looking for a new or soon-to-be-online community to help tend and inspire, support and grow.

My background includes marketing manager for Prodigy’s communities and communications, community manager for the guides at About.com, customer experience manager for Register.com, blogger evangelist for Sphere.com and Community Director for First30Days.com.

If you would like to contact Victoria Bianchini for more information regarding her experiences and expertise, please send an e-mail to vbianchini16[AT]gmail.com.

If you are looking for a job, please submit your details to be included in the next round at the Looking for Employment page.

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