From the category archives:
Everyone is talking about Pinterest, the social “pinning” site used to share, well, anything. It’s a little early to say, but judging by the buzz (and the amount of people posting about Pinterest on their blogs), it has a good chance of becoming the top social site for 2012 and perhaps the next big thing. [...]
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Community management is a lot of trial and error, and every community is different. However, there are a few universal things that seem to be a given no matter what type of community you’re managing. For example, scheduled updates to the social networks. When I owned my freelance writing community, I had both Twitter and Facebook accounts [...]
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You can’t force community. If folks aren’t feeling it – either the brand, the community manager, or the people who make up the community – they’re not going to be productive members of said community. No one likes to be pressured to join a group or made to feel inferior for not participating. So it’s [...]
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Last week a blogging friend and I were talking about comments and community. She wondered what she was doing wrong because her blog posts yielded very few comments and when there were comments they were along the lines of “I agree,” or “Yes I did,” or “no I don’t.” Responses were brief and left no [...]
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It happened again. I read a brilliant blog post and wanted to share it with others but there were no share buttons. I had no way to retweet or post to my Facebook status. I couldn’t give it a Stumble, vote for it on Reddit or even share with my associates on Linked In. And [...]
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I’m a huge believer in the power of positivity as well as in keeping a respectful tone, even when others are anything but. Blogging has been a true test of my patience as there are times when I’m not feeling very positive after receiving a negative comment or email. Many times, the negative remarks warrant [...]
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Most successful online communities are that way because of the mutual respect between members and community management. Whether the community is a brand wishing to to reach consumers or a forum where members talk about their favorite topic, the best online communities flourish because those in charge know these environments are made up of groups [...]
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What could Patrick Swayze possibly have to do with online community management? I was having a discussion yesterday with a good friend who also happens to be a community manager for a popular online forum. She was expressing her frustration with one of the community members who likes to stir up the crowd. He uses [...]
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Last week while at BlogHer, one of the attendees asked my thoughts on growing an offline network. My niche is social media and it’s a given that just about everyone in this space is online. The attendee’s niche is smaller and more focused. Many of the people she needs to reach out to aren’t online [...]
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Many businesses hire community managers because they hear one might be necessary, but once hired have no clue what to do with him. Is he a customer service person? Does he hang out with the marketing team or is he on board to help close sales? What should you do with your community manager? Customer [...]
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