From the category archives:
I had an interesting conversation about community management with a co-worker yesterday. We talked about how it can turn into an extremely public role – depending on the brand and the duties. Our discussion turned to public perception and our responsibilities outside of the brand, and I thought it would be interesting to explore that [...]
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A Game of Thrones is a not-so guilty pleasure for many of us. At the moment, many of my peers are deeply engrossed in either the books, the HBO series or both. While it’s a wonderful indulgence, Game of Thrones also offers many valuable lessons about the people who we put our faith behind, and [...]
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I belong to several different online community management groups via LinkedIn, Facebook and email. Every now and then an aspiring community manager asks, “How do I get started.” For me it’s not a simple “Here’s what you do” type answer, because each community has a different purpose, and thus, a different set of goals. Once [...]
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Did you know Community Manager Appreciation Day falls on the fourth Monday in January, and that we’re celebrating our third annual day of appreciation? CMAD was founded in 2010 by Jeremiah Owyang as a way to say “thanks” to the people who enrich our online experiences by making sure our favorite online communities are positive, [...]
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Everyone is talking about Pinterest, the social “pinning” site used to share, well, anything. It’s a little early to say, but judging by the buzz (and the amount of people posting about Pinterest on their blogs), it has a good chance of becoming the top social site for 2012 and perhaps the next big thing. [...]
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Community management is a lot of trial and error, and every community is different. However, there are a few universal things that seem to be a given no matter what type of community you’re managing. For example, scheduled updates to the social networks. When I owned my freelance writing community, I had both Twitter and Facebook accounts [...]
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I recently wrote a well-received post about how online communities are about the members and not about the community manager. Indeed, the best community managers make sure their communities are front and center and don’t turn their online groups into ego projects. It’s easy to use words like “I” and “my” because we’re so possessive [...]
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You can’t force community. If folks aren’t feeling it – either the brand, the community manager, or the people who make up the community – they’re not going to be productive members of said community. No one likes to be pressured to join a group or made to feel inferior for not participating. So it’s [...]
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Last week a blogging friend and I were talking about comments and community. She wondered what she was doing wrong because her blog posts yielded very few comments and when there were comments they were along the lines of “I agree,” or “Yes I did,” or “no I don’t.” Responses were brief and left no [...]
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I love watching different online communities interact. I especially enjoy seeing different community managers do their thing. It’s truly a position for the right personality and the most successful are funny, engaging and creative. They’re not just going through the motions on Twitter and Facebook, they’re getting creative with the campaigns and thinking beyond [...]
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