From the category archives:

Customer Service

Community Manager Meetup at SXSWi?

by Deb Ng on January 30, 2009

So I was having a conversation on Twitter today with @iFroggy (don’t you love using @’s instead of names?) about perhaps planning a Community Manger meetup in Austin during SXSWi, which is going on from March 13 – 17th. I’m trying to gauge interest, and if we have some takers I’ll see what I can [...]

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Should Businesses Monitor the Social Networks?

by Deb Ng on January 17, 2009

I have a friend who’s a big muckety muck at a major phone/Internet provider. I haven’t seen him in a few months, but I keep remembering a conversation we had over the summer. I won’t bore you with all the minor details, but the bottom line is he (and many of his counterparts) don’t care [...]

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Are You Easy to Reach?

by Deb Ng on December 30, 2008

One of my biggest frustrations is when I want to communicate with a blogger or web site owner and his or her contact details are no where to be found. If anyone should be easy to reach, it’s the Community Manager. Make sure the members of your community know your email address as well as [...]

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Do You Really Need a Community?

by Deb Ng on December 29, 2008

Do you really need a community? The short answer to that is, “no”. You don’t need community centered around your blog. You don’t need to build a community around your product. You don’t even need to build a community around your service. Certainly plenty of businesses have gotten by without a community throughout the years, [...]

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How Are Your People Skills?

by Deb Ng on December 21, 2008

I conduct most of my business online or in person. I find I get results better this way than if I had to navigate around a phone menu to nowhere or die on eternal hold. In the 80′s and 90′s it was all about automation, getting machines to do jobs people could do. Businesses loved [...]

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