From the category archives:
Foursquare doesn’t get as much respect as many of the other online communities. I’ll even wager it’s one of the most misunderstood tools in the social networking/social media space. It may look as if it isn’t handy and may appear to not allow for much privacy, but like all tools and apps it’s dependent upon [...]
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The contents of my spam filter disappoint. As someone who recommends everyone learn as much as possible about their customers and clients in order to do business, I’m tempted to contact some of these spammers and give them a lesson in basic marketing. I do not, nor have I ever, nor will I ever, Need [...]
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If you’re one of the minority wondering if community is overrated, you’re not getting it. Or rather, you’re not getting the need for community. Because if there’s one thing we shouldn’t be brushing aside, it’s the importance of the power of a collaborative of people, most especially, community. Old School Examples: In my old Queens, [...]
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Many businesses hire community managers because they hear one might be necessary, but once hired have no clue what to do with him. Is he a customer service person? Does he hang out with the marketing team or is he on board to help close sales? What should you do with your community manager? Customer [...]
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Successful community managers know cultivating a community is more than just creating a Facebook group or spamming Twitter with some links. It’s about building relationships and touching on users’ wants and needs. The community manager truly is the voice of the community. This means she needs to be knowledgeable about all aspects of the business. [...]
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I’ve been a part of this social media thing for several years now. I’ve been blogging and working online for about a decade. I’ve been building up online communities in some form or another for at least ten years. While I won’t claim to be an expert, I think it’s safe to say I know [...]
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It’s terrific so many businesses are starting to realize there are real people out there using their products and services. And while “community” and “social media” are this year’s buzzwords, some folks still aren’t quite getting it. Even though it’s all about “community” nowadays, doesn’t mean a business should treat folks as a collective or [...]
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I have a confession to make. I’m technically challenged. When it comes to blogging I can handle the writing end and maybe even a little widget and plugin installation, but when it comes to the nitty gritty, I haven’t a clue. I generally hire people to design my blogs and to handle the issues I [...]
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Every day I do a Twitter search to see who is talking about the business I work for. It allows me to say what folks are saying about us, and also if there are any users or potential users having trouble with the service. If I see someone using our service for the first time [...]
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So I was having a conversation on Twitter today with @iFroggy (don’t you love using @’s instead of names?) about perhaps planning a Community Manger meetup in Austin during SXSWi, which is going on from March 13 – 17th. I’m trying to gauge interest, and if we have some takers I’ll see what I can [...]
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