Joseph Thornley, a good friend of mine, interviewed Melanie Baker of AideRSS, now called PostRank, back in August. It is a great example of why companies need a Community Manager, as well as why Joseph Thornley is a great interviewer.
Key take home points:
- Traffic doesn’t mean community
- Community can evangelize for you if created right
- Find the value in multiple communication channels
- Be flexible on where you talk to people
I hope you enjoy this video, and I hope to do some myself in the coming year.
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It’s still weird seeing myself posted on the internets, but I quite agree that Joe is a good pirate who definitely gets it, and is a delightful interviewer.
My personal kudos, too, for spreading the word on doing community well. To a large degree, we’re still a missionary sell.