Joseph Thornley, a good friend of mine, interviewed Melanie Baker of AideRSS, now called PostRank, back in August. It is a great example of why companies need a Community Manager, as well as why Joseph Thornley is a great interviewer.

Key take home points:

• Traffic doesn’t mean community
• Community can evangelize for you if created right
• Find the value in multiple communication channels
• Be flexible on where you talk to people

I hope you enjoy this video, and I hope to do some myself in the coming year.