20 Ways I’m Blogging Wrong

I used to own and blog for a top blog; the number one blog in its niche. I blogged every day and researched keywords and best practices.  In fact, it became an obsession to do it right, the way the pros were telling me to do it.  I suppose it all worked and that’s why my network of blogs was the top resource in the niche, but it was also  stressful and I always worried about losing my traffic and community because I didn’t use the right keyphrases or I didn’t use the right amount of keywords v. links in each blog post. After I sold my blog network and revived this one, I decided it would be a little more relaxed and I wouldn’t stress over the rules so much.

I don’t have the traffic of my former blog, nor do I blog on the same rigid schedule, but it’s definitely not as stressful. It works for me an it looks like it’s working for my community. Still, I know I’m doing it wrong.

  1. I don’t use keywords.
  2. I don’t use X amount of keywords per X amount of words
  3. I don’t always link to my own stuff in each post.
  4. I don’t always link to other people’s stuff in each post.
  5. I don’t post every day.
  6. I don’t often go for scandal and controversy.
  7. I don’t comment on other blogs every day (but I try to get out about once a week)
  8. I don’t promote every post (but I do drop links to most of them on Twitter.)
  9. I blog too short.
  10. I blog too long.
  11. I forget to check my stats
  12. I don’t always break up my text with subheads and bullets
  13. I don’t guest post on other blogs enough (but that’s a time issue more than anything else)
  14. I don’t drop links to this blog everywhere I go.
  15. I have conversations with friends over promotional pitch fests
  16. I don’t always proofread
  17. I have a confusing blog name and domain
  18. I don’t respond to comments every day (but I still try and come back and respond)
  19. I don’t always respond to every single comment (because sometimes that’s redundant)
  20. I don’t sell ebooks, courses, webinars or other products of the week.

Now, it doesn’t mean I don’t care to do any of the above or that I think they’re wrong. I just decided I like blogging better when it’s not my sole source of income. I have a job I love, a book in the works and that means I can relax and blog in a way that makes sense for me.

Rules. Shmules.

What are some of the things you’re doing wrong with your blogging?


  1. Buff says:

    I’m doing everything you’re doing.  😀

  2. We are new to the blogging world so I feel like we are usually doing EVERYTHING wrong.  But I do find that we get so caught up sometimes in how we are blogging it that we risk forgetting WHY we are blogging.

    • Deb Ng says:

      I think that’s such an important point. Many of us began blogging for the enjoyment of writing and community and got caught up in traffic and monetization. These things aren’t bad at all, but they do give the blog a different dynamic.

  3. #1. Not blogging consistently.
    #2. Blogging things that people don’t read (like poetry).
    #3. Yeah, most of the other stuff, too, you mentioned.

  4. Nancy says:

    I don’t do many of the things you don’t do…so I guess I’m doing a lot wrong as well. :)

    One thing I wish I was better about thought was responding to comments, because I know it means a lot to people. I’m pretty good at posting regularly, but I’m not as good at getting conversations going.

  5. Debra Stang says:

    My biggest problem is inconsistency. Paid projects come before my blog, so I don’t always get to post as much as I’d like to. Oh, well.

  6. I’m doing most of the above wrong. Because my goal, like yours (now), is not pure numbers. It’s value for a specific community.

  7. Abby says:

    Oh good lord, I do everything wrong if we’re going to apply rules. Luckily for me, I agree with “rules, schmules.” If blogging was my profession, then I obviously would make sure to follow every technical guideline before I ever hit “publish.” But for me, blogging is a retreat from the stringent world of technicalities and expectations for professional perfection.

    While I would love to have a more attractive blog with more readers, better SEO (or any), etc., I feel like putting the time into those particular aspects would take away from the (little) time I have left after work to actually write for enjoyment and not just employment. Design and technical things aren’t my niche–words are–which is why I started blogging in the first place.

    At any rate, I obviously do everything wrong–including being too wordy–but it works for me 😉

  8. Ken Boff says:

    One of the reasons I like your blog is because your “violate” the following rules:I don’t always link to my own stuff in each post.I don’t always link to other people’s stuff in each post.I find the profusion of links (internal and external) yet another distraction in an online world drowning in distractions. As long as we’re obsessed with driving traffic to our sites, we’ll have to endure these literary anomalies in the name of page views and unique visits. Every link in a piece of content demands to be clicked immediately, else, why would it be there? I don’t mind a list of links (“For More Info….”) at the end of the piece, but, please, don’t make an obstacle course of the content by forcing me to make a decision every time I encounter a link (“To click or not to click…”).

  9. Shane says:

    Deb. Love this post and I sure see another #blogchat topic brewing!! I think that there is no right way to do it. I know that there are a ton of supposed rules and all that but these rules are merely what everyone feels they need to do in order to be successful. It’s not true though.

    Making money via a blog or chasing traffic are hard roads to go down because one tends to forget quality over quantity and it then becomes a “chore”.

    I love the idea of just enjoying what you are doing and even if your goal is to make a living from it….but still love what you are doing and blog that way too!!!

  10. Anonymous says:

    I am with you on 1-6, 9-11, 13, and 20. I don’t do lots of important stuff. And I believe (not know, since I don’t check the analytics/metrics carefully) that I mostly write for my friends. But my friends are smart and know people. Yeah.

  11. Jason Keath says: