Social Media Marketing All in One for Dummies – 3rd Edition – On Sale Now & Available for Review

I’m pleased to announce my third book – actually a rewritten & updated version of my second book, co authored with  Jan Zimmerman  -Social Media Marketing All-in-One For Dummies – is now on sale.

It seems funny now but…

Social Media Marketing All-in-One For Dummies  was quite an adventure. I wrote much of it over last summer after a tree in our backyard was struck by lightning and we lost our WiFi connection, a connection that hasn’t worked the same since. For several months I had to rely on coffee shops and kind neighbors (thanks, Sarah!)  in order to stay connected and make sure I had proper research for this book and stayed in good communication with my editors.

If the WiFi issue wasn’t enough, my husband was/is also renovating our kitchen, and my desk is the kitchen table. I can honestly say he renovated our kitchen around me as I was writing Social Media Marketing All-in-One For Dummies , a challenge at times. However, I balanced this out with the times I worked on my back deck during some perfect summer days. Those were the days I like best, and they resulted in my least-edited work. (If that’s a thing).

Oh and here’s something that was both frustrating and amusing for my editor and I. (More frustrating than amusing at the time, I can assure you.) By the time I wrote up the first draft of my chapters and turned them in, there had been changes made to just about every social networking account I wrote about. So during my author review process I had to practically rewrite the first draft so you readers would have the most current versions of Facebook, LinkedIn and Pinterest. My technical editor had a field day as she fact checked my work against methods that were already outdated only a month or two later!

The good news is two fold -First is that the information available in Social Media Marketing All-in-One For Dummies is absolutely current.  It was strictly coincidence but because the writing of my chapters coincided with updates to the aforementioned social networks, information is absolutely current.

The other good news is that the more often these online tools change, the more often we will update the books – Good news for both authors and readers.

But enough about the process. My process doesn’t benefit you. I just wanted to share some behind the scenes with those of you who are kind enough to have read this far.

Why do you need Social Media Marketing All-in-One For Dummies ?

If you’re one of my social media or marketing friends you probably don’t need Social Media Marketing All-in-One For Dummies. It’s a book for beginners or those looking to brush up on the latest social media marketing methods. If you already know how to create a Facebook page, start an Instagram account, use SEO, and analyze trends and traffic, you are not this book’s target demographic. (However, I won’t discourage anyone who wants to buy Social Media Marketing All-in-One For Dummies because, sales & royalties.)

Social Media Marketing All-in-One For Dummies is for you if you want to learn how to:

 

  • Learn the basics of promoting your business through a variety of online tools and techniques.
  • Learn how to set up and manage social media accounts such as Facebook, Instagram, Twitter, Google+, LinkedIn and Pinterest
  • Learn how to use the above-mentioned social networks as a tools for promoting your business.
  • Learn how to use your online content – including blogs, videos, podcasts and the social networks as a means to turn your business from one that is local to one that is global.
  • Learn to create a content marketing strategy that best works for your business.
  • Learn about SEO, cyber social tools, and strategies for analyzing and measuring results.
  • Learn the basics of online community management and engaging with your online friends, fans, and followers

If any of the above sounds difficult to you, or if it’s something you’d like to learn more about, Social Media Marketing All-in-One For Dummies is a book you can use.

In fact, Social Media Marketing All-in-One For Dummies is a real bargain because you’re really getting 9 books in one:

  1. The Social Media Mix: Defines and discusses social media and how it can help you to achieve your marketing goals.
  2. Cybersocial Tools: The best tools for tracking and distributing your online content, an overview of SEO, and using social bookmarks and sharing buttons.
  3. Content Strategy: Discusses the different platforms for creating content such as blogs, podcasts, images and video, as well as planning and implementing a strategy for creating and sharing said content.
  4. Twitter: How to set up a Twitter account, use Twitter to market your content and engage with your customers, and do some fun things like set up Twitter lists or host a Twitter party.
  5. Facebook and Instagram: Covers set up of both Facebook and Instagram accounts, as well using both of these social networks for sharing content. Also dabbles a bit in Facebook advertising.
  6. LinkedIn: Using LinkedIn for both personal and professional branding.
  7. Pinterest: Using a more visual strategy to promote your business.
  8. Other Social Marketing Sites: Explores other social networks you can use to share content and grow your online communities.
  9. Measuring results: Bringing it all together with metrics and analytics.

Click here to order a copy of Social Media Marketing All in One for Dummies today!

Would you like a review copy of Social Media Marketing All-in-One For Dummies?

One thing we cover in Social Media Marketing All-in-One For Dummies is how there’s nothing wrong with getting by with a little help from your friends. Much of social media marketing involves sharing, or creating the types of content people want to share. That’s what we  hope we did here with our book – we created something that we want to share with others, and hope they want to share it as well. That beautiful chain of events is what makes social media marketing so effective.

It would be an honor to send a copy of the third edition Social Media Marketing All-in-One For Dummies to any of my content creator friends for review. If you would like to read our book and review it on your blog, podcast, video series, newsletter, Amazon.com, Barnes & Noble, or any other content you share please contact me at deborahng(at)gmail(dot)com and we’ll make it happen. However, I’d like to respectfully request you only request a copy if you truly intend on reading and sharing it.

If you would like to talk about giveaways, book signings, Twitter parties, speaking opportunities, and other fun promotional ideas, also let me know. I’m all about mutually beneficial promotion so lets see how we can work together.

On sale now!

Social Media Marketing All-in-One For Dummies isn’t for everyone, just as Dummies Books aren’t for everyone. However, for those who would like to learn more about social media marketing, be assured Jan and I worked hard to make sure you’re well-informed and armed to take your business to the next level. Click here to order a copy of Social Media Marketing All in One for Dummies today!
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Thanks to all who have supported me and bought my books in the past. I’m so fortunate to continue to have wonderful opportunities to write and teach others.

Facebook Is What I Show You

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If you were to judge me solely by my Facebook posts, you would see someone who is witty ( I hope), provocative (I’ll let you decide),   self deprecating, well-read (if Radar Online and TMZ make one well read), up on current affairs, rocking the parenting, and ever so connected and  successful.

At least that’s the me I’m putting out there.

Also, if you were to judge me solely by my Facebook posts, you might consider me someone who spends entirely too much time on Facebook and you would be absolutely right. You have the right to make that judgement because  I make the decision to share this with you every day.

Mind you, I don’t embellish what I post online, though there is a lot  I choose not to share. I’m not the only one, either. I guarantee most of the people you see on Facebook each day also have carefully curated timelines. There’s nothing wrong with this. In pre-Facebook days when we got together with friends or attended a high school reunion we only shared the best most interesting items because it’s human nature to want to impress people.

Social media has taken the need make us look awesome and successful to others and amplified it. Often times it looks like we have a different personality online than off.

Should you judge people by their Facebook timelines?

Let me preface this by saying I despise judgmental people. For example, when I read blog posts about the women you meet on the playground with catty little remarks about the different moms and their parenting styles, I get a little twitchy.  Unless you’re with someone 24 hours a day and know their true circumstances, you can’t call them out in a blog post. I can’t judge someone who is talking on the phone while her child is playing in a sandbox, anymore than someone could judge me at a restaurant when my own child is having a meltdown. There are circumstances outside parties aren’t privy to.

If you don’t know me you can’t really judge me by a brief, public incident. Most of the time, these incidents weren’t by choice. On the other hand, if you do know me enough that I have let you into my life on Facebook – something I don’t take lightly – you have every right to judge me because of what I choose to share.

You can only go on what you have to go on

 

Of course you should judge me by what I put on Facebook.  Isn’t that why I take great pains to show my most perfect side to you?  By the same token, when I make poor choices about what I share with you, you should also judge me on that.

Facebook isn’t a toddler tantrum. Facebook is me sharing my life with you ever day. If I choose to share aspects that are favorable and positive, it’s because I want you to see me in this light. I control how I want you to judge me.

  • I’d rather you judge me by my ability to choose a good article to share, than by the fact that I watch “Real Housewives” when no one is around.
  • I’d rather you judge my parenting by smiling photos of my family and fun kid quotes than homework struggles, groundings, and teacher meetings.
  • I’d rather you judge me by a finished product than the messy desk, missed deadlines, and frantic back and forth emails that go in to a project.

I have Facebook friends who post every fight with their husband, all their family and friend drama, every minute of their childbirth (hello? Dude. You just gave birth. Get off Facebook before I judge you!), job woes, inappropriate photos, and pissy rants.

I judge them because people make the conscious choice to post this information online .

Facebook is what I show you…and what you show me

There’s a difference between spotting a stranger at dinner or seeing someone at a park and making a misinformed judgement, than there is in someone who makes the decision every day to share details of bowel movements, sex sessions, and vaguebooks. If you’re going to make questionable choices about the things you choose to share, it will cause me to form an opinion about you  – just as you likely do the same by what I put out there. Facebook is a choice and we judge people by their choices.

I show you what I show you for a reason. It’s not just about privacy for my family or things that are none of your business, it’s because if you knew the real me you’d probably be bored an unimpressed. Facebook is a wonderful fresh start. I don’t have to be the girl who was teased in high school, or the woman who doesn’t have much of a social life. I don’t have to be the mom who nags her son about every little thing or cries about her weight.

To you, I am Deb Ng – Facebook fabulous! – And I take great pains to keep it that way.

5 Reasons Your Blog’s Slideshows Are Killing Me

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Enough with the slide shows on your blog already. I know why you do it. I know you get more page views and more opportunities to show your advertisers you're getting more pageviews, but for me - your average reader - slide shows suck. Very few … [Continue reading]

Public Typo Shaming: The Passive Aggressive Approach to Good Grammar

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Freelancing Doesn’t Look Like This:

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While checking my Facebook feed a little while ago, I came upon this ad for Freelance Writing Riches:     Obviously the ad is from someone who wants to sell a lifestyle. However, it  just adds to the misconception that … [Continue reading]

Using Facebook Filters – For Sharing and For Viewing

I'm a prolific Facebook user. I'm on Facebook pretty much all day because of my my clients and so I tend to share with my personal friends as well. As my Facebook friends fall into several different categories, I don't necessarily feel comfortable … [Continue reading]