Does it Matter How Often You Blog?

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I’m not a terribly prolific blogger (anymore). It’s not for lack of motivation or passion and it’s not out of laziness, but I feel that blogging for the sake of blogging leads to an echo chamber or redundancy and mediocrity. It’s more important – for me anyway – to blog when I have something to share, rather than to jump on a topic simply because it’s trending or everyone else is writing about it.

That isn’t to say I don’t look for any angle for a relevant trending topic, but I’m going to bandwagon jump if I don’t have different opinion than what is being shared or to share something I feel strongly about.

However, that doesn’t answer the question.

Does it matter how often you blog?

There was a time when I updated this blog every day. There was also a time when I owned a very popular blog network that received huge traffic. For each of my blogs, the more I posted, the more traffic I received. If I had a down period, traffic went down. Now, that isn’t to say that search traffic still didn’t bring people in, but a large portion of my traffic was (and still is ) from people who read my blog live after I post.

Does it matter how often you blog?  Yes – and here’s why:

  • The more you post, the more pages are indexed by search engines: Ten posts mean the search engines have only ten pages to work with. 1,000 posts means the search engines have more to work with – directing more traffic to you.
  • The more you post, the more traffic you receive from people who receive your updates: Whether your readers find your posts via the social networks, email, or RSS feeds, they only see what you share with them. The more you share, the more they read. Of course, not everyone who subscribes or follows you will see ever post, but if you give them many opportunities to read, they’re more likely to take advantage.
  • The more you post, the more potential posts you have for other people to link to: The more good content you share, the more  of your stuff people will  have to share.
  • The more you post, the more you establish your expertise: If you want people to see you as a teacher, or someone who knows his or her stuff, the more you post, the more opportunities you have to share your wisdom and get your name out.

There are benefits to posting often, for sure. However, it’s best to keep in mind that quality trumps quantity every time. If you rewrite the news or other peoples’ blog posts without saying anything new, you’re not really giving people a good reason to become regular readers.

Should you blog every day regardless?

Different bloggers will tell you different things. Yes, blogging every day or at least several times a week is better for traffic and for you as a professional. If you’re blogging to drive sales or advertising dollars, it definitely helps to be prolific. However, if you don’t have anything new, interesting, or good to say, all the blog posts in the world won’t help.

Also, not everyone wants to see links to your blog posts all the time. So if you’re links are dominating your Twitter feed, Facebook timeline, email and everywhere else you share online, people might get tired of you.

I’m by no means the end all, be all, word of blogging but I know what works for me: always give people something important to consider. Share a good lesson and news people can use. Post when you have good content – as opposed to blindly firing off words – and see how that works for you.

Experiment with topics, times, and how often to post. Analyze your traffic and see what they react to best. In most cases it’s best to know about your online readers and their habits, than it is to post every day with nary a thought to the reader.

Share good stuff and good stuff will get shared.


The Difference Between Constructive Criticism and Verbal Abuse

Warning: Very harsh language (not mine) ensues.

So yesterday I wrote a little post about how E.L. James was treated unfairly during her Twitter chat the other day. This particular blog has very little traffic on a good day, so you can imagine my surprise went my post went viral – thanks to a tweet and Facebook share from author Anne Rice.

Because of the boost in traffic, and because my post was shared on the hashtag, I received mixed responses from people who read or participated in the chat.  Almost everyone has been respectful even in disagreement and for that I’m grateful. However, I’m it upsets me that so many people feel the chat wasn’t hurtful – and I’m disturbed that people are watching the hashtag and finding it amusing, clever, and fun. I’m even more disturbed that the media is taking such joy from this.

Now, this post isn’t here to discuss whether E.L. James has talent or if her book sends the wrong message. That’s not the conversation I’m trying to have. I’m writing about this, again, because when people browse a hashtag chat like #AskELJames and find it to be more funny than hateful, it’s a problem. Verbal abuse should never be offered up as a positive thing.

I was inspired to write this post after the following conversation on Twitter this morning. Again, there’s a bit of salty talk moving forward  (not mine) and I’m sharing it to prove a point.

So I’m sorry to harp on this again, but I can’t move on just yet.

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That was the one tweet I pulled out to illustrate the nastiness spewed by many of the people who took part in the Twitter chat. I was asked to share one example even though are many, many examples to share. However, sometimes, despite providing an example as requested, it’s not good enough – and questioned as being legit.

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But what is even more worrisome is that many people are looking at the hashtag chat and writing off all the nastiness as “constructive criticism.”

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While I will maintain that telling someone flat out that she is a bad writer is not constructive criticism, the tweets about James’ writing weren’t the worst of it.

So for the people who are hitting me up with the argument that the comments towards James were satire, constructive, and not at all disrespectful, I would like to ask you:

  • How you can justify the tweets below and call them”constructive?”
  • How can you take pleasure in the hashtag and gleefully share it with others?
  • Why does it make you so happy to know another person is being treated so unkindly?
  • How can you claim tweets that insult and belittle are satirical and amusing?
  • How can you get on Twitter and say this isn’t verbal abuse?

Now, I do understand that E.L. James is a public figure and therefore open to scrutiny. However, I’ve never been a fan of the whole “s/he’s rich and famous so I can say any nasty thing I want” mentality. Yes writers and famous people need a thick skin, but that doesn’t make them less human. Being famous doesn’t take away one’s ability to feel pain.

Constructive criticism is helpful and kind, designed to help the recipient of said criticism get better at their job. There was none of that happening during the #AskELJames chat. Even the tweets people were sharing as being clever and amusing were really nothing more than insults.

Constructive criticism is what happens when my editors question something that doesn’t make sense, or show me how to tweak a paragraph that’s out of whack. It’s never delivered in a negative manner.

Constructive criticism is when my readers tell me why they don’t agree with what I wrote or that I may have missed a point somewhere, but never in their delivery do they tell me I’m stupid or a poor writer.

Most who offer constructive criticism do so in a respectful and helpful manner. Once people resort to name calling, public shaming, or personal attacks, I stop listening because we’ve moved past “constructive” and into “abusive.” The argument that I need to sit there and take it and respond to nastiness and personal attacks is misguided.

I wouldn’t be surprised if E.L. James stopped listening too. No one on the #AskELJames hashtag offered kind, constructive criticism. Most of the people who hijacked the hashtag were more interested in piling on and having a go at her. I don’t know that most participants were as interested in what James had to say as much as they just wanted to belittle her. You can’t justify this behavior to me – not as being funny or constructive. It’s hateful and mean.

Please tell me how the following tweets are constructive criticism.

Please tell me why calling someone a c*** is ok.

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I know all the participants of the hashtag chat pile on are all patting themselves on the back at how clever and amusing they are. But imagine being on the receiving end of these “clever,” and “witty” tweets, one after another. Imagine having thousands of people surround you in the real world calling out this type of “constructive criticism.” Imagine it happening non stop, while people continue to invite their friends to join in on the “fun.”

Now imagine everyone telling you to suck it up because you deserve it.

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Can we please stop pretending these tweets are anything else but insults directed at EL James?

Can we please stop referring to them as “witty” or “constructive” and be honest about their intent – it’s public humiliation, not humor.

If Christian Grey, a character in a work of fiction offends you, but the hatred spewed at E.L. James doesn’t,there’s really nothing more to say. But make no mistake, there is nothing helpful or constructive happening on the #AskELJames hashtag.

I don’t know what else I can say about this. Treating someone with disrespect is never cool. If you want to have an important conversation with someone, I suggest you change up your approach.

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